Associate Vice President, Marketing & Brand Strategy - University Communications and Marketing

PRIMARY RESPONSIBILITIES AND PROFESSIONAL QUALIFICATIONS

The Associate Vice President for Marketing and Brand Strategy will lead and advance the marketing strategy for CMU, resulting in integrated, high-impact marketing initiatives. The Associate Vice President will create innovative, game-changing, forward-thinking marketing programs that maximize opportunities to build CMU's reputation and brand visibility for all areas of the university as one of the pre-eminent global institutions in higher education. The Associate Vice President will bring fresh ideas and proven results to help reach key audiences in new and unique ways and ensure the institution's global reputation matches the excellence of its people, programs and partnerships.

Primary responsibilities

The Associate Vice President for Marketing and Brand Strategy leads and coordinates strategic communications and marketing, raising the institution's global visibility, and deepening its reputation as one of the world's great universities. In addition, the AVP will:

* Lead a central strategic marketing plan process from ideation to tactical execution, measurement and improvement;

* Work across campus to build and execute synergistic plans that map to CMU's strategic plan and the goals of the schools, colleges and units;

* Serve as a liaison between the division and its academic and administrative partners as UCM works together to elevate and unify storytelling across the university through a shared services approach and an agency model for the provision of marketing and creative services;

* Define the strategy and lead the execution of tactics to activate and drive engagement across a range of audiences;

* Ensure that a consistent brand message and image is established throughout all university marketing, partnering with communications and marketing staff in colleges, schools, units and departments across campus;

* Apply "full stack" marketing skills, including content marketing, search engine optimization, paid advertising (search engine marketing, digital programmatic, paid social), analytics, email marketing, marketing automation and landing page optimization;

* Oversee direct reports who lead digital marketing, web strategy, cross-university branding, integrated marketing and messaging campaigns, research and data analysis, strategic projects, and creative/design services;

* Take an engaged approach to coaching, mentoring and guiding the marketing team to increase the capabilities and effectiveness of this group, including setting clear performance management objectives and actively evaluating the structure, resources and capabilities to provide a proactive, agile partner for the division and university;

* Partner with the Division of Enrollment Management to ensure the brand is incorporated into new strategies and tactics developed to support admission and institutional goals;

* Employ appropriate market research to inform work, better understand the university's varied audiences, and identify emerging marketing and reputation-building opportunities;

* Oversee qualitative and quantitative market research and analysis;

* Oversee the execution of brand perception surveys;

* Collaborate with the vice president and colleagues to champion internal efforts to develop clear and effective messaging for CMU's internal constituents;

* Manage relationships with agencies hired for university-level marketing projects;

* Build, maintain and use metrics and other tracking systems to evaluate and tune the effectiveness of marketing efforts, and track and assess institutions in a competitive set to ensure CMU is best in class for marketing;

* Build an effective online strategy for cmu.edu, maintaining the platform and CMS for all university websites;

* Oversee and direct outside consultants and vendors in short- and long-term projects to ensure compliance with brand guidelines and quality assurance;

* Develop criteria for evaluating and building a roster of approved outside services and partners to provide support as needed;

* Build and grow a culture of collaboration and collegiality with colleagues in University Communications and Marketing as well as other university professionals; and

* Create an environment that rewards excellence, creativity, integrity and teamwork.

Required Qualifications

* A bachelor's degree; and

* Ten years of success in relevant marketing roles including a combination of public/private industry, higher education, and nonprofit experience.

Preferred Qualifications

* A commitment to the mission of Carnegie Mellon University - to create a transformative educational experience for students focused on deep disciplinary knowledge; problem solving; leadership, communication, and interpersonal skills; and personal health and well-being;

* Experience advancing the global reputation of organizations, including notable experience in higher education, with demonstrable results;

* Data-driven expertise in marketing, branding and digital tactics that drive key audiences to action;

* The capability to develop and implement innovative marketing techniques against different budget scenarios;

* An ability to make informed decisions and deliver measurable results;

* The capability to be forward-looking and eager to develop new or groundbreaking strategies;

* Validated expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two;

* An ability to direct outside business partners and service providers;

* An effectiveness at managing change, building strong relationships with people from diverse parts of campus, and inspiring those outside their direct sphere of control;

* An ability to work in an organization with multiple divisions and at a very high level with leadership across the university on academic and non-academic efforts;

* The intellectual force needed to drive and reward new ideas and calculated risk-taking;

* The ability to perform as an outstanding colleague with good listening and partnership skills, high energy and drive, and a relentlessly positive attitude;

* A willingness to challenge the status quo with well-thought-out recommendations and ideas and to act as a catalyst for change;

* A commitment to inclusion, collaboration and cultural sensitivity; and

* An ability to effectively interact with a varied population of internal and external partners at a high level of integrity.

NOMINATION AND APPLICATION PROCEDURES:

All applications, nominations and inquiries are invited. All applications must include, as separate documents, a CV or resume, and a letter of interest addressing the themes in the leadership profile available at wittkieffer.com

WittKieffer is assisting Carnegie Mellon University in this search. Candidate materials will be considered until an appointment is made. Application materials should be submitted using WittKieffer'scandidate portal.

Nominations and inquiries can be directed to Melissa Fincher and Jenna Brumleve at CMUAVPMarketing@wittkieffer.com

Carnegie Mellon University does not discriminate in admission, employment or administration of its programs or activities on the basis of race, color, national origin, sex, handicap or disability, age, sexual orientation, gender identity, religion, creed, ancestry, belief, veteran status or genetic information. Furthermore, Carnegie Mellon University does not discriminate and is required not to discriminate in violation of federal, state or local laws or executive orders.

Inquiries concerning the application of and compliance with this statement should be directed to the university ombudsman, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA 15213, telephone 412-268-1018.

Joining the CMU team opens the door to an array of exceptional benefits.

Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions. Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance.

Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more!

For a comprehensive overview of the benefits available, explore our Benefits page.

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it's about finding the perfect fit for your professional growth and personal aspirations.

Are you interested in an exciting opportunity with an exceptional organization?! Apply today!

Location

Job Function

Position Type

Full Time/Part time

Pay Basis

More Information: