Channel Marketing Manager, Public Sector

THE ROLE:

AMD is seeking a driven, highly organized Channel Marketing Manager to join the North America Regional Marketing team. This role will lead the planning, execution and optimization of strategic co-marketing programs with priority Public Sector value-added reseller (VAR) partners and the AMD Sales team. The manager will translate Commercial PC and Data Center go-to-market priorities into partner-led programs that engage Federal, State and Local Government, and Education customers, strengthen AMD's market position, and deliver measurable pipeline and sell-through impact.

THE PERSON:

You are a strategic and execution-focused B2B marketer who can move comfortably between partner planning, campaign activation, budget stewardship, and performance analysis. You foster trusted relationships, bring clarity and structure to complex cross-functional initiatives, and drive execution from the initial brief through measurable results.

KEY RESPONSIBILITIES:

• Partner with AMD Channel Sales, Public Sector Sales, and priority VAR accounts to develop and execute annual and quarterly joint marketing plans aligned to Commercial PC and Data Center growth priorities.

• Build and strengthen marketing relationships with priority VAR partners and identify opportunities to expand AMD visibility, engagement, pipeline and sell-through.

• Lead cross-functional execution of partner marketing programs across digitalmarketing, content syndication, webinars, events, training, enablement, account-based marketing and sales activation.

• Coordinate development and collection of campaign assets, partner-ready content, event materials, promotionalitems and AMD-branded collateral.

• Plan and support partner and customer engagements, including eventlogistics, material shipment and on-site activation when needed.

• Collaborate with internal teams, external partners, vendors, and agencies to deliver effective marketing programs.

• Communicate program plans, requirements, progress, and results to stakeholders through regular updates and reporting.

• Own assigned marketing development funds and program budgets, ensuring investments align with business priorities, approved plans and budget requirements.

• Submit and track marketing plans through internal platforms, maintaining complete and accurate documentation.

• Collect and validate partner proof of performance, campaign results and required supporting materials in accordance with AMD compliance and reporting requirements.

• Track program performance, partner engagement, and return on investment; use insights to optimize programs and future investment decisions.

• Communicate program status, results, risks, learnings and recommendations through regular reporting and business reviews.

PREFERRED EXPERIENCE:

• 4+ years of B2B channel, partner, account-based or demand-generation marketing experience, preferably in technology, hardware or enterprise IT.

• Public Sector marketing experience supporting Federal, State and Local Government, and/or Education audiences.

• Demonstrated experience developing and executing marketing programs with VARs, solution providers, OEMs, distributors or other channel partners.

• Strong project management skills, with a record of leading cross-functional work across multiple stakeholders, deadlines and customer expectations.

• A proactive, self-motivated approach with a strong sense of ownership and accountability.

• Excellent organizational and time management skills, with strong attention to detail.

• Ability to work independently and collaborate effectively across teams.

• Strong written and verbal communication skills, including presenting to internal stakeholders and external partners.

• Experience managing marketing budgets and evaluating program performance to inform investment decisions.

• Willingness and ability to travel at least 25% of the time for customer meetings, partner engagements, and events.

• A collaborative, energetic approach and a positive, solutions-oriented mindset.

ACADEMIC CREDENTIALS:

• Bachelor's degree in business, marketing, communications, or related field preferred

LOCATION: Austin, TX