Paid Search Specialist

Ready to make an immediate, life-changing impact through the power of words? In this dynamic role, you will have the unique opportunity to elevate a growing digital presence by crafting compelling, high-converting ad copy that connects people with vital healthcare resources. Working alongside a collaborative, hands-on performance marketing team, your writing will directly drive engagement and help users navigate their healthcare journeys with clarity and confidence.

About the Opportunity

Aquent has partnered with an innovative leader in the healthcare marketing space dedicated to simplifying complex choices for consumers. This contract position offers the chance to collaborate with a passionate team of marketing professionals where clear, compliant, and persuasive communication is at the heart of everything they do. If you thrive in an environment where data-driven creativity is celebrated, this is the perfect place to grow your portfolio and make a meaningful difference.

The Role and Your Impact

In this hands-on, creative performance role, you will focus on enhancing copy performance across paid search and digital channels. You will collaborate with internal stakeholders to move creative assets through compliance, plan and launch structured copy tests, and optimize search-focused assets to drive incremental return on ad spend (ROAS). Your expertise will shape how users interact with essential healthcare resources, turning complex options into clear, actionable pathways.

Key Responsibilities

• Write high-impact paid search ad copy, including Responsive Search Ads (RSAs) headlines, descriptions, and extensions that are both benefit-led and compliance-ready.
• Collaborate with internal stakeholders to move creative assets through the compliance review process, implementing feedback and revisions swiftly.
• Plan, launch, and analyze structured copy tests to maintain an active, data-driven optimization cadence.
• Support performance campaigns by building, testing, and optimizing search-focused copy assets and creative variations.
• Test landing page copy and design to align with channel best practices and drive incremental return on ad spend (ROAS).
• Draft engaging video concepts and scripts for digital video campaigns based on creative briefs.
• Leverage approved AI tools to accelerate ideation, copy variation, and analysis, while applying human judgment to ensure quality.
• Organize and maintain consistent, compliant ad group copy across major search platforms.

What You Bring

• 2 to 4 years of hands-on experience writing and optimizing search copy within Google Ads, including extensive experience with RSAs and Google Ads Editor.
• Proven experience planning, executing, and analyzing ad copy tests with a solid understanding of statistical significance.
• Comfort using AI tools to assist with copywriting, brainstorming, and variation analysis, combined with strong editorial judgment.
• Demonstrated experience writing copy within a regulated industry, such as healthcare, insurance, finance, or a similar sector.

Qualifications That Will Set You Apart

• Previous experience drafting engaging scripts for video campaigns.
• Experience supporting creative or media buying efforts on non-search platforms, including Meta, YouTube, Display, or TikTok.
• Familiarity with audience segmentation, targeting strategies, and landing page testing.
• Strong project management skills and the ability to keep copy assets highly organized.
• Prior marketing experience in Medicare or the Affordable Care Act (ACA) space.