SEO Content Writer

SEO Content Wizard Wanted!

Freelancers need not apply

Key Web, a boutique Web Design/SEO group based in Midlothian, VA, is on the lookout for a research-minded, performance-focused SEO Content & Performance Writer to join our team.

Since 2006, we've operated as a tight-knit, collaborative digital agency of bold thinkers who work in tandem to build real momentum for our clients. We believe in working smarter, not harder, protecting mental health, and cultivating a zero-ego culture where your insights directly shape client success.

• Do you love knowing that your search strategies directly help independent business owners keep their doors open and their appointment books booked?
• Do you enjoy collaborating with a team that balances hard work with a fun, supportive environment where everyone's professional growth matters?
• Do you love the challenge of balancing clear, persuasive copy with keyword data, search intent, and performance tracking?

If so, we want to talk to you. Measuring the impact of your efforts and driving qualified inquiries for our clients is what this role is all about.

Our typical client roster represents a balance of high-impact work:

• 75% Local Service & Trade Businesses: Crafting hyper-local, high-converting service pages, location silos, and intent-driven content for regional businesses (contractors, commercial services, professional practices, specialized trades, etc.).
• 25% B2B Technical & Managed Services: Translating complex technical subjects (managed IT, network infrastructure, cybersecurity, and hardware/software solutions) into clear, credible, authoritative copy for enterprise and B2B buyers.

Content at Key Web serves a specific purpose: driving search visibility, calls, and qualified inquiries for our clients. We're seeking a writer who balances sharp, engaging copy with a genuine interest in search metrics, keyword data, and ongoing performance tracking.

What You'll Do

• High-Intent Web Copywriting (75%): Write compelling, search-optimized landing pages, blogs, localized service silos, and conversion copy for regional service businesses that balance local ranking factors with genuine human persuasion.
• Technical B2B & IT Content (25%): Conduct independent subject-matter research to write authoritative, jargon-free service pages, technical blogs, and capability overviews for managed IT and technology services.
• Keyword & Search Intent Research: Uncover user intent, keyword difficulty, local search volume, and competitor content gaps using tools like SEMrush, Google Search Console, etc.
• On-Page SEO Execution: Build out complete on-page optimizations for every asset: title tags, meta descriptions, semantic header structures (H1-H3), internal linking strategies, conversion-focused calls to action (CTAs), etc.
• Data Analysis & Performance Reporting: Monitor rankings, traffic quality, and conversion events in Google Analytics 4 (GA4) and Looker Studio. Use this data to recommend content updates, prune underperforming pages, and resolve keyword challenges.
• Team Collaboration: Work directly with web designers, developers, and account managers to ensure written content aligns with page layout, user experience, and technical site architecture.

What We're Looking For

• At least 2+ years of professional digital copywriting experience, preferably within an agency environment.
• Proven Local SEO Acumen: A solid grasp of local search ranking factors, geo-targeted keyword strategies, service area silos, and search intent.
• Technical Research Skills: You don't need an IT background, but you have the curiosity and research discipline to dive into technical B2B topics (like IT infrastructure or cybersecurity) and write about them credibly.
• Data-Comfortable: You are comfortable working with spreadsheets, analytics dashboards, and performance metrics, using data to inform how a page is structured.
• Tool Proficiency: Practical, hands-on experience with Google Search Console, Google Analytics 4 (GA4), WordPress, and SEO suites (SEMrush, Ahrefs, or similar). Experience with Looker Studio is a plus.
• Clarity & Precision: A clean, punchy writing style focused on clarity, user action, and brand authority.
• Have a strong work ethic, a positive attitude, and demonstrate the ability to meet deadlines.

Why Key Web?

• Supportive, No-Ego Culture: Titles aren't a thing here. We value real teamwork, straightforward communication, and mutual respect. We believe in working smarter, not harder, and we actively protect work-life balance.
• Direct Impact: You will see the direct correlation between your content strategy, keyword rankings, and a local client's business growing month over month.
• Professional Growth: Paid training, mentorship, and opportunities to sharpen your skills across technical SEO, conversion rate optimization, analytics reporting, etc.

Job Type: Full-time
Pay: $55,000 - $65,000
Benefits: Start on Day 91 of employment

NTS is a drug-free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.