Digital Marketing Specialist

The Digital MarketingLeadis a vital member of thebrand and demandmarketing team, reporting directly to the Digital Marketing Manager. This role requires a dynamic individual who willbe responsible forexecuting key digital marketing activities to drive brand awareness, demandgenerationand customer engagement. The Digital MarketingLeadwill play a crucial role in enhancing the company's online presence,optimizingdigital advertising campaigns,maintainingthe digitalexperience and website, and managing various digital marketing projects. The ideal candidate should have a strong understanding of SEO and SEM, PPCand digital advertising programs,WordPress CMS,leadgeneration,nurturing and management, QA and testing, online reputation management, and social media.

Responsibilities Include:

Digital Marketing Activation

• Execute andoptimizeall digital marketing activities includingPPC, SEO, Paid Social, Websites, Visualizers, Marketing Automationto drive demand,increase brand visibilityand maximize ROI
• Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
• Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies andmonitorperformance to maximize ROI
• Assistwith owned and third-party eCommerce initiatives as needed.

Website Development & Maintenance

• Maintain thebrand'sdigital experience and websitesto ensure a seamless user experience, including theexecutionof contentand PDPupdatesvia WordPress
• Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
• Collaborate with thecorporatedigital marketing teamto continuously improve our websites, including enhancements andtroubleshooting of website errors and bugs

Marketing Automation (Eloqua)

• Execute lead generation,nurtureand communication campaigns in collaboration with brand and channel teams,utilizingemail marketing best practicesthat follows and nurtures customers through the purchasing cycle
• Oversee the organization of leads within marketing automation platforms
• Organize assets,emailsand campaigns within the Eloqua system for easy navigation
• Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
• Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement

Analytics & Reporting

• Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
• Lead the buildout of on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
• Deliver monthly performance reports
• Recommend optimizations and pivots to all digital activities based on reporting

• Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field
• 3-5years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
• Proficiencyin using digital tools and programs for advertising, analytics, and content management systems
• In-depth knowledge ofthe WordPress CMS,ensuring seamless experiences for customers across different channels
• Experienceutilizingsocial media platforms and management systems for demand generation programs
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical skills to analyze data,identifytrends, andoptimizedigital marketing activities
• Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
• Experience incoordinating andoptimizingPPC campaigns to achieve business goals.
• Solid understanding of lead nurturing and management techniques
• Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team

The US base salary range for this full-time position is $90,000-$110,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)

All your information will be kept confidential according to EEO guidelines.

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where welive, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster herealong with This Organizations Participation in E-Verify Poster here.If you'd like to view a copy of the company's affirmative action planfor protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

Must be at least 18 years of age to apply.

Note to External Recruiters

Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized.

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.