Manager, Digital Personalization & CX Strategy

Aquent is partnering with an established leader in the financial services sector, a forward-thinking organization dedicated to shaping the future of customer engagement. This client is renowned for its innovative approach to digital experiences and its commitment to leveraging cutting-edge technology to serve its vast customer base. By joining their team, you will contribute to a mission-driven environment where your expertise directly impacts millions of users, driving significant business growth and fostering deeper customer relationships. Are you a visionary digital strategist passionate about transforming customer journeys? We are seeking a dynamic individual to lead and innovate within our client's digital ecosystem. In this pivotal role, you will be at the forefront of crafting highly personalized and optimized digital experiences across web and mobile platforms. You will bridge the critical gap between user experience, marketing technology, and advanced analytics, directly influencing how customers interact with digital products and services. Your strategic leadership will empower a cross-functional team, turning data-driven insights into impactful, high-converting digital journeys that redefine customer satisfaction and loyalty.

About the Role

Step into a leadership position where your strategic vision will shape the future of digital customer engagement. This role offers the unique opportunity to define and execute enterprise-wide personalization and testing strategies that will transform how millions of customers interact with digital products and services. You will drive innovation, leverage cutting-edge technology, and lead a talented team to deliver highly optimized and impactful digital experiences, directly contributing to business growth and enhanced customer loyalty.

What You'll Do

• Define, lead, and execute the enterprise-wide personalization and A/B/multivariate testing strategy across all digital touchpoints throughout the customer lifecycle.
• Direct end-to-end campaign execution, from scoping business requirements and audience segment mapping to campaign build, launch, and optimization.
• Partner with Product Owners, Data Engineering, and Analytics teams to define tracking requirements, integrate customer data, and measure full-funnel campaign impact.
• Serve as the subject matter expert on modern personalization technology (ideally leading marketing technology platforms), driving platform adoption, efficiency, and future-state capability building.
• Guide a team focused on building high-impact web strategies, ensuring clear communication, aligned goals, and seamless operational delivery.
• Translate complex performance analytics into actionable customer experience insights, continually refining segmentation, targeting rules, and optimization hypotheses.

Required Qualifications

• 7+ years of progressive experience in digital marketing, digital A/B/multivariate testing, conversion rate optimization, or digital personalization.
• Bachelor's degree (or equivalent experience: High School Diploma/GED + 10+ years of digital marketing experience).
• Proven track record of managing team workflows, driving cross-functional alignment, and translating business goals into technical requirements.
• Strong hands-on experience with top-tier personalization and testing platforms.

Preferred Qualifications

• Background in direct-to-consumer digital channels, e-commerce, financial services, retail, or other regulated industries.
• Experience working within Agile/Scrum delivery environments.
• Familiarity with Content Management Systems, Customer Data Platforms, artificial intelligence and machine learning-driven personalization algorithms, and predictive audience building.
• Exceptional storytelling skills with the ability to articulate technical concepts and optimization return on investment to non-technical executive stakeholders.

About Skill

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.