Overview
Salary: $46-51 Hourly Benefits and 401k
Note: This is a Hybrid role and you are required to be onsite 3 days a week in Playa Vista, CA We are seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions using our proven conversion-driven and brand-building products. Reporting to a Senior Manager, Account Strategy, you will handle end-to-end omnichannel ad campaigns across managed and self-service channels. You will lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction.
Day-to-Day Responsibilities:
- Self-Serve Strategy: Working directly with self-serve advertisers to develop sophisticated media strategies and navigate our platform.
- Sales Partnership: Partnering closely with the sales team to provide the strategic backbone for media proposals and pitches.
- Performance Stewardship: Constant monitoring of campaign performance to ensure delivery, pacing, and ROI goals are met.
Key Responsibilities
- Strategic Execution: Serve as a strong executor and consultative partner; develop strategic plans and execute managed-service and self-service campaigns.
- Media Planning: Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives.
- Client Management: Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
- Omnichannel Expertise: Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
- Insights & Reporting: Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.
- Operational Excellence: Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences.
- Growth Mindset: Confidently present strategic upsell recommendations to drive incremental revenue and demonstrate strong executive presence when presenting to clients.
- Technical Oversight: Partner cross-functionally to traffic campaigns effectively across various ad technology platforms; troubleshoot and resolve issues promptly.
Qualifications
- Education: Bachelor's Degree in Business, Marketing, Communication, or a related area.
- Experience: 3+ years managing or consulting on digital media campaigns across display, video, social, search, and programmatic.
- Analytical Skills: Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization.
- Soft Skills: Proven client-facing experience with proactive risk identification, excellent communication, and strong presentation skills.
- Project Management: Ability to thrive under pressure and manage multiple priorities in a rapidly evolving environment.
- Technical Proficiency: High comfort with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, or Power BI.
Top 3 Required Skills:
- Client-Facing Experience: Managing direct relationships with advertisers and agencies.
- Pitching: The ability to present and sell through strategic media recommendations.
- Strategy Development: Crafting comprehensive, data-driven plans to meet brand objectives.
Preferred Qualifications
Master's Degree in Business, Marketing, Communication, or a related field.
- Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
- Proven track record of influencing advertiser investments in media strategies.
The target hiring compensation range for this role is $46.00 to $51.00. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. #LI-SJ1
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