Manager - Paid Social (PPD)

Job Title: Manager - Paid Social (PPD)

Division: Corporate (CDMO)

Location: New York, NY (USA HQ - Hudson Yards)

Reports To: Director, Paid Social

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L'Oreal's business and drive digital innovation. As a force for L'Oreal's innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group's business.

At L'Oreal, our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

The Paid Social Manager will be responsible for planning, activation, budget management, reporting and testing & innovation for assigned brands in the Luxury Division. The Manager will work in tandem with media teams and agency partners to create, execute, innovative strategies across key paid social platforms (Meta, TikTok, Pinterest, Snapchat & Reddit).

The candidate must have experience owning digital media strategy and have an innate ability to bridge the gap between data and business insights. They should have a passion for the business of beauty and a profound ability to take complex subject matter, distill the information and communicate business insights across the organization.

• Strategy & Planning: Owns Paid Social strategy and planning for brands. Leads brand-level tactical planning sessions and manages specific brand budgets and actuals. Ensures brand-level alignment with Golden Rules and best practices. Manages Pod budget in alignment with agency partner. Work with brands/vendors on measurement approach to ensure best practice
• Campaign Management & Reporting: Oversees campaign structure and QA for assigned brands to ensure on-time and accurate launches. Leads reporting calls, providing concrete insights and actionable next steps for brand stakeholders. Responsible for implementing process changes across pod and upskilling Assistant Managers.
• Testing & Innovation: Identifies and pitches relevant "Test & Learn" opportunities (e.g., new platform features or multi-cell studies) specifically for their brands. Works with the Senior Manager to align brand tests with the broader divisional learning agenda. Responsible for pod learning agenda to ensure brands are implementing effective measurement strategies.
• Additional Responsibility: Direct People Manager for Assistant Managers and serves as primary POC for brand counterparts. Accountable for a specific SME topic, staying ahead of platform changes and participating in "Le Social Salons" to share knowledge. Coaches AMs on daily operational excellence. Develop strong relationship with agency counterparts

Skills Required:

• Expertise with the Paid Social Advertising ecosystem inclusive of full funnel strategy and execution(hands on keyboard experience a must)
• Ability to implement media best practices to take full advantage of the Paid Social landscape
• A working knowledge of all media channels and the prowess to remain diligent on market trends and market conditions
• Demonstrated understanding of strategic planning and implementation in the digital space
• Strong attention to detail and focus on process especially when managing numerous budgets and reporting to internal team(s)
• Experience working with/ management of agency partners and internal teams
• Ability to translate brand and campaign objectives into strategic optimizations
• Demonstrated understanding of strategic planning, partnership development and program implementation
• Ability to effectively present and persuade within individual or group settings through executive level reporting and communication
• Ability to collaborate effectively and respectfully cross-functionally and create clarity within an emerging capability that touches multiple teams
• Ability to analyze brand and campaign performance, as well as execute and present media investment performance clearly to key stakeholders and leadership

WHAT WE ARE LOOKING FOR

• Bachelor's Degree
• 4-6+years' experiencewith a traditional agency or media-focused role(Paid Social ads experience a must, across Meta, TikTok, Pinterest and Snapchat)
• Strong project management skills, including experience managing multipleprojectssimultaneouslyand prioritizing based on business needs and estimated impact
• Experience writingRFP's/ briefing media partners
• Effectively communicate (both verbally and written) with multiple groups, including presentations
• Ability to effectively present and persuade an individual or group or people.
• Ability to prioritize and manage multiple responsibilities with attention to detail
• Self-motivated, results and solution oriented, strategic thinker
• Strong time management and prioritization skills

Judgment and Decision Making:

This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Marketing, Ecommerce, GM, CMO) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account to influence, convince, and introduce new ways of engaging our consumers via media. This will require a high level of interpersonal skill and diplomacy and demonstrated ability to justify online priorities and decisions to internal partners. The role will require strong time management, and prioritization skills.

Essential Physical Requirements:

Mustbe able to work in an office environment.

Other Requirements:

1. Leads with Human Sensitivity - Demonstrates respect, develops others (i.e.explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)

1. Displays Sensitivity to Our "Metier" - Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beautyand Consumer Behaviors.

1. Demonstrates Entrepreneurship - Takes initiative (i.e.demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision.Considers consumers a company asset.

1. Innovates - Shows curiosity, imagines creative solutions generating business value, promotes team creativity andutilizes data to draw new insights.

1. Achieves Results with Integrity - Conveys energy, focuses on results, deliverables and follow-through (i.e.accelerates multiple tasks to meet deadlines) and acts with integrity

1. Manages Complexity - Reasons from multiple perspectives (i.e.analyzes issues by combining listening, observation ,reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)

1. Interacts Effectively - Listens and communicates effectively (i.e.presents confidently and convinces others) and actively networks

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

What's In ItForYou:

• Salary Range: $98,400 - $140,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but yourpast experiencedoesn'talign perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!