New

Associate Director for Student Affairs Marketing

University of North Carolina Charlotte

United States, North Carolina, Charlotte

May 08, 2026

Please see Special Instructions for more details.

Following an introductory period, this position is eligible to telework one day per week.
Please include a cover letter and resume with your application, as well as a link to a portfolio website or a PDF with at least 5-10 work samples (writing, design, social media, campaigns, etc.).
The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report.
The Search Committee will not contact references without first verifying permission with the finalist.
Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/

Position Information

General Information

Position Number	010547
Vacancy Open to	All Candidates
Working Title	Associate Director for Student Affairs Marketing
Position Designation	EHRA Non-Faculty
Employment Type	Permanent - Full-time
Months per Year	12
Work Schedule	8:00 a.m. - 5:00 p.m., Monday - Friday, with occasional evenings and weekends
Hours per week	40
FLSA Status	Exempt
Division	Student Affairs
Department	Strategic & Success Initiatives (Adm)
Work Location	HRL 136
Salary Range	$54,249 - $74,000
Primary Purpose of Department	The Division of Student Affairs advances the mission of the University by creating student-centered learning environments focused on collective well-being where students discover a sense of belonging, excel academically, and develop into their best selves. It encompasses five main units with more than 20 unique departments dedicated to student support, student engagement, strategic success initiatives, housing and residence life, and health and wellbeing. Student Affairs Marketing and Communications ( SAMC) provides marketing, communication, and creative services in collaboration with our divisional and campus partners to engage the University community and promote student success.
Primary Purpose of Position	The Associate Director of Marketing manages and supports division-wide marketing-related activities for Student Affairs while serving as a supervisor and team leader. Responsibilities include, but are not limited to, the planning and directing of marketing campaigns, communications, social media, web content management, creative services, video, copywriting/editing, and assessment. This person builds positive working relationships with multiple campus partners to promote services, programs, events, and facilities that impact student success. The position also serves as a primary partner for Housing and Residence Life marketing and communications support.
Summary of Position Responsibilities	The Associate Director of Marketing leads and supports division-wide marketing-related activities for Student Affairs. The position directly supervises two full-time marketing direct reports and supports a team of skilled marketing and communications professionals. Key Responsibilities: Leads, develops, and executes strategic marketing and communications initiatives to advance the facilities, programs, services, and events of Student Affairs. Plans and executes creative campaigns, including the development of clear and concise content across editorial, print, digital, web, photography, and video platforms. Supervises two full-time assistant directors of marketing and indirectly supports two full-time positions (social media and marketing), plus student employees as needed. Develops and maintains divisional marketing guidelines, templates, and toolkits to promote consistency, accessibility, and brand alignment across all Student Affairs units. Facilitates workshops, training sessions, and oneonone coaching to build staff capacity in areas such as content creation, emerging technologies, social media management, accessibility standards, project management, email communication platforms, and brand compliance. Advises, develops, and executes strategy and content for social media. Coordinates the production of print and digital creative assets with in-house staff designers. Manages multiple projects in a deadline-driven environment. Aligns activities with University branding standards and AP Style. Assists in the development and implementation of assessment plans. Conducts recruitment, hiring, onboarding, training, performance evaluations, and other supervisory responsibilities in accordance with University and state HR policies. Participates in division and campus committees to help support the broader University's commitment to student success.
Minimum Education/Experience	Bachelor's degree in a discipline related to the area of assignment; and five (5) years of relevant experience; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.
Preferred Education, Knowledge, Skills and Experience	Four-year degree in marketing, communications, journalism, or related field. Master's degree preferred, but not required. 5+ years of professional marketing and/or communications experience that includes supervising full-time direct reports. Excellent project management skills, is organized and self-motivated, and is able to manage multiple projects in a deadline-driven environment. Experience with professional social media content creation and delivery, web content management, and video. Excellent writing and proofreading skills with applied knowledge of AP Style. Experience working in a University setting and marketing programs and services to a college student audience. Commitment to customer service, teamwork, and student success.
Necessary Certifications/Licenses
Preferred Certifications/Licenses
Special Notes to Applicants	Following an introductory period, this position is eligible to telework one day per week. Please include a cover letter and resume with your application, as well as a link to a portfolio website or a PDF with at least 5-10 work samples (writing, design, social media, campaigns, etc.). The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report. The Search Committee will not contact references without first verifying permission with the finalist. Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions. UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/
Posting Open Date	05/08/2026
Posting Close Date	05/24/2026
Open Until Filled	No
Proposed Hire Date	08/01/2026
If time-limited please indicate appointment end date
Contact Information	Learn more about Student Affairs at studentaffairs.charlotte.edu and Student Affairs Marketing and Communications at ssi.charlotte.edu/samc.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

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How did you hear about this employment opportunity?
- UNC Charlotte Website
- HERC Job Board
- Inside Higher Education
- Mitratech Circa (formerly known as Local JobNetwork)
- Another Website
- Agency Referral
- Advertisement/Publication
- Personal Referral
- Other
Where did you learn about this posting?

(Open Ended Question)
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Do you have a bachelor's degree in a discipline related to the area of assignment, and five (5) years of relevant experience; or equivalent combination of education and experience? (All degrees must be received from appropriately accredited institutions.)
- Yes, at least a bachelor's degree in a discipline related to the area of assignment, and five (5) years of relevant experience.
- Yes, an associate's degree in bachelor's degree in a discipline related to the area of assignment, and seven (7) years of relevant experience.
- Yes, a high school diploma/GED and nine (9) years of relevant experience.
- No
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How has AI made a difference in your professional work?

(Open Ended Question)
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What is your level of expertise in professional social media management?

(Open Ended Question)
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Please explain your experience using Adobe Creative Suite.

(Open Ended Question)

Applicant Documents

Required Documents

Resume / Curriculum Vitae
Cover Letter / Letter of Interest
Writing Sample

Optional Documents

Abridged Portfolio
Online Portfolio