Tradeshow Marketing Coordinator

Tradeshow Marketing Coordinator

Long term contract

Delano, MN- Hybrid-2 days onsite/3 days remote

Our client is looking for a long-term tradeshow marketing specialist to start ASAP. This person will be covering a medical leave until end of the year. This individual will handle all logistics as well as managing event collateral for several upcoming tradeshows. Client is specifically seeking TRADESHOW experience, not event management experience. Tradeshows to occur in July thru November with anywhere from 7-00-1000 attendees.

Responsibilities

• Organizes tradeshow and event requirements, processes, and manages expectations from initial planning and concepts to implementation, budgeting and follow up.
• Responsible for the strategic and tactical aspects of event project management
• Project manage variety of marketing requests and activities from internal customers and Rep channel related to events and tradeshows, sponsorships and more.
• Develop project plans incorporating required resources and timelines to meet goals and metrics
• Manage event vendors and inventory of physical booth properties and assets
• Collaborate to create event plans including budget, pre-event marketing, registrations and attendance, show floor presence, marketing vision, additional customer events and post-event follow-up
• Manage online storefront including branded promotional items inventory and sourcing of new items
• Develop strong Rep and external partner relationships
• Work with company sponsored marketing programs/partnerships
• Support marketing projects as they come up, including project management.
• Maintain a strong knowledge base regarding and work effectively with LSI channel, LSI employees, customers and audiences
• Other duties as assigned

Attributes

• Strong communication during strategic conception, adhering to processes, project budgets and guidelines, detail management as well as the ability to analyze project results and assess opportunities for continuous improvement are key attributes for this position.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Time Management - Managing one's own time and the time of others.
• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Coordination - Adjusting actions in relation to others' actions.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Qualifications

• Bachelor's degree (B.A.) from four-year college or university; emphasis in marketing, or advertising a plus
• 3-5+ years marketing and tradeshow experience required
• Strong project management skills
• Comfortable working in platforms like CRM, DAM, Marketing Workflow or similar
• Proficient in Microsoft applications
• Experience with Cvent online registration platform a plus
• Ability to analyze, think strategically and collaborate across levels of the organization
• Excellent written, verbal, presentation and organizational skills
• Detail-oriented and able to work in a fast-paced environment
• Ability to handle multiple projects and tasks at different stages of completion
• Travel required based on tradeshow needs (averages 1x month for 3-10 days)

#LI-SS2 #LI-HYBRID

Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.

Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.