Director of Growth Marketing and Analytics

Hybrid Schedule: 1-2 days in office per week depending on location

Salary: $85,000 - $90,000

General Responsibilities

Essential Job Responsibilities

Develop and execute growth marketing strategies that increase revenue through disciplined analysis of market and performance data
* Analyze channel performance to determine ROI by market and identify optimization opportunities across short term and long term initiatives
* Design localized marketing strategies aligned with consumer behavior, competitive dynamics, and referral patterns
* Drive organic growth through SEO, digital marketing strategy, social media, and related channels
* Evaluate and prioritize marketing investments including digital advertising, out of home media, and community visibility efforts
* Create and maintain performance dashboards to track campaign effectiveness, lead quality, and cost efficiency
* Partner with sales and operational teams to deliver consistent, qualified inbound lead flow that supports market growth

Required Qualifications

• Five to six or more years of experience in healthcare marketing, growth marketing, or marketing analytics
  * Proven experience leading demand generation and performance marketing initiatives
  * Strong analytical capability with demonstrated ROI focus
  * Experience within healthcare service environments, with home care strongly preferred
  * Ability to translate data insights into scalable, repeatable marketing programs