Content Specialist

Join Our Team!

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewardingcareer, we invite you to review our opportunities!

Job Description Summary

Position Objective:

The Content Specialist builds seamless, high-impact digital experiences for our customers. As a critical member of the Content & Lifecycle Marketing team, you will expertly assemble, test, and launch compelling stories that reach our audience in real-time. You will also serve as a strategic voice for enhancing our content distribution capabilities, identifying ways to refine processes and champion dynamic content to make our workflows faster and smarter.

Position Responsibilities:

Digital Authoring and Production

• Oversee content from staging to publication in digital platforms throughout the content lifecycle.
• Leverage modular and dynamic content capabilities to scale content consistently across platforms.
• Streamline publishing workflows and maintain documentation for consistency and transparency.

Testing & Personalization Integration

• Deploy targeted digital experiencesby collaborating with analytics and other cross-functional teams to author content variations for A/B testing and personalization.
• Implement dynamic content integrationacross digital touchpoints, ensuring personalized versions are accurately mapped and rendered.
• Oversee quality assurance (QA)for optimization activities, validating that technical tracking and content variations function correctly prior to launch.

Quality Assurance & System Optimization

• Drive continuous improvementof content by identifying technical bottlenecks and advocating for enhancements that increase speed-to-market.
• Ensure cross-platform integrityby managing the QA lifecycle, focusing on responsive design, accessibility standards, and device compatibility

Asset Management & SEO

• Strategize digital asset organization to ensure resources are optimized for discoverability and performance.
• Enhance content visibilityby applying SEO best practices and metadata standards to all digital assets.

Education & Experience Requirements:

• 3-5+ years of professional experience in Adobe Experience Manager (AEM) as a primary job function, including proficiency with AEM Sites, Assets, and Content/Experience Fragments.
• Functional understanding of HTML, CSS, and basic JavaScript to troubleshoot component rendering and ensure seamless integration between content and design.
• Proven track record of managing high-volume content updates with strong attention to accuracy in layout and brand compliance.
• Experience with technical setup of A/B tests and personalized experiences using Adobe Target, specifically within the Visual Experience Composer (VEC) and form-based delivery.
• Comprehensive knowledge of SEO best practices and web accessibility (WCAG) standards.
• Demonstrated experience working within an Agile environment, including daily use of Jira (or similar project management tools like Asana) to manage ticketing, sprints, and content deployment workflows.
• Ability to identify opportunities for process improvement and authoring efficiency.
• Adobe Certified Professional-AEM Sites Content Author certification preferred.

Physical Demands:

Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt's safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day.

Sunbelt Rentals is an Equal Opportunity Employer - Minority/Female/Disabled/Veteran and any other protected ground