Digital Marketing & Communications Specialist

Digital Marketing & Communications Specialist

ROLE PURPOSE

The Digital Marketing & Communications Specialist supports the execution of marketing and communication activities across digital channels and internal platforms for North America. This role focuses on content creation, design support, and campaign execution, while also playing an active role in supporting internal communications and employee engagement initiatives. Working closely with the Marketing & Communications Manager, the position contributes to both external brand visibility in North America and clear, engaging internal communication across teams. The role is designed as a development opportunity, building experience in digital marketing, content creation, and cross-functional collaboration.

KEY RESPOSNIBILITIES

Support External Marketing & Content Creation (North America)

• Assist in creating written and visual content (website, social media, email campaigns, sales materials) for the North America market
• Support updates to website content and basic SEO improvements
• Help manage LinkedIn content and scheduling
• Assist in tracking basic performance metrics (e.g., Google Analytics)
• Contribute to monthly reporting preparation

Assist in Campaign Execution

• Support the execution of marketing campaigns under guidance
• Help develop visuals and messaging aligned with brand guidelines
• Coordinate timelines and materials with internal teams
• Ensure consistency across marketing materials

Support Internal Communications & Employee Engagement

• Assist in preparing employee communications (announcements, newsletters, presentations)
• Support company-wide messaging initiatives in North America
• Help translate business or technical topics into clear, engaging content
• Contribute to consistency between external messaging and internal communication

Support Events & Marketing Activities

• Assist with preparation of trade shows and events (materials, logistics)
• Support content capture during events (photos/videos if applicable)
• Help promote events on digital channels

Maintain Marketing Operations

• Maintain and organize marketing assets and files
• Support creation of basic design materials (presentations, flyers, templates)
• Assist cross-functional teams (Sales, HR, Operations) with marketing needs
• Manage tasks and deadlines with attention to detail

POSITION REQUIREMENTS

Education, Credentials, Licenses:

Bachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)

1-2 years of relevant marketing, digital marketing, or communications experience in a B2B environment preferred

Knowledge, Skills & Abilities:

• Strong writing and editing skills, able to turn technical or scientific topics into clear, engaging content for broad audiences.
• Proficient in graphic design (Adobe Creative Suite, Canva, etc.) and capable of basic photography and video editing for marketing and digital use.
• Working knowledge of SEO/GEO best practices, Google Analytics, Google Search Console, and keyword optimization.
• Experience creating and managing content for platforms like LinkedIn, websites (WordPress or CMS), email, and internal channels.
• Strong organization and attention to detail, with the ability to manage multiple projects and work closely across teams such as Sales, Operations, HR, and Leadership.
• Work primarily out of the Cincinnati office 3 days per week, with 2 days remote.
• Occasional travel to trade shows or other North American locations, with advance notice.
• Occasionally work in plant areas that require PPE and follow all safety guidelines and protocols.