Program Associate, Enrollment Operations

• Manage timelines, deliverables, and workflows for admissions campaigns and outreach initiatives.
• Liaise with Admissions, University Communications, and IT to ensure cohesive execution and strong data integrity.
• Document processes, templates, and best practices to streamline future work.
• Maintain shared project management tools (e.g., Asana, Trello, or similar) to track progress, dependencies, and deadlines.
• Coordinate contracts, purchase orders, and basic budget tracking for outreach activities.
• Provide logistical and administrative support for campaigns, events, and stakeholder meetings.

• Support Slate CRM implementation, enhancements, and data flows.
• Maintain dashboards tracking campaign performance, engagement, and conversion metrics.
• Validate data accuracy and prepare weekly or monthly reports on key admissions KPIs.
• Support yield and conversion analysis to inform campaign optimization and outreach strategies.
• Assist with list segmentation, tagging, uploads, and data hygiene within Slate and related systems.
• Coordinate with the technical product manager and program leads.

• Support lead conversion through targeted, multichannel communications (email, SMS, social, web).
• Collaborate with admissions leaders to develop and optimize messaging plans aligned with enrollment goals.
• Draft and edit communications including nurture sequences, event invitations and follow-ups, and landing page copy.
• Assist in re-engaging past leads and alumni through tailored outreach and engagement tracking.
• Monitor and maintain content accuracy across program pages, FAQs, and inquiry forms to ensure consistency.

• Support development and refinement of admissions and program content (presentations, blog posts, case studies, social posts).
• Provide basic design support using tools such as Canva or Adobe to execute quick-turn updates.
• Format, proofread, and design presentations and pitch decks.
• Ensure all materials align with university brand standards and accessibility requirements.
• Coordinate video or testimonial content in partnership with program teams or student ambassadors.

• Source and manage production of materials for recruitment events, conferences, and fairs.
• Coordinate shipping, inventory, and on-site logistics for events.
• Track delivery timelines and ensure materials are available as needed.
• Support on-site execution, including check-in, materials distribution, and vendor coordination.

• Slate expertise is highly desired.
• 2-4 years of experience in a coordination, operations, or communications support role is highly desired.
• Proven track record of managing priorities and meeting tight deadlines through superior organization and clear communication.
• Knowledge of project management tools (Asana, Trello, or equivalent). Strong interest in learning more.
• Proficiency in Microsoft 365, Google Workspace, and design tools (Canva or Adobe Suite).
• Prior experience working within a higher education, university admissions, or enrollment management environment.
• Analytical mindset with comfort handling reports and performance data.
• Collaborative team player with a proactive, solution-oriented approach.

How is pay for new employees determined at GW?

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.