Marketing Manager (III)

Join a pioneering force at the forefront of technological innovation, where your expertise will directly shape the future of how groundbreaking products are brought to market. We are partnering with a leading global technology company that is redefining industries and enhancing lives through cutting-edge solutions. As a pivotal member of their marketing team, you will drive impactful strategies that resonate with users worldwide, playing a critical role in launching and growing features that touch millions. This is an exceptional opportunity to make a tangible difference, influence product direction, and contribute to a company celebrated for its innovation and global reach. **About the Role:** In this dynamic role, you will be instrumental in crafting and executing the product marketing strategy for innovative features and services. You'll act as a strategic guide, providing crucial market context and insights to both internal and external stakeholders, informing key decisions that shape product launches and growth initiatives. Your work will involve educating marketers, developing robust content strategies, and leading medium-to-large-scale campaigns that drive education, engagement, and product adoption. This position offers the chance to deeply understand market dynamics, solve complex problems, and continuously evolve with the latest industry trends, ensuring our offerings remain at the cutting edge. **Key Responsibilities:** * Serve as a subject matter expert for products and features, providing essential input into the development process, conducting market analysis, and forecasting industry trends. * Lead the development of comprehensive marketing plans for regional and functional teams, reviewing portfolios, prioritizing goals, and defining precise positioning strategies to engage target audiences. * Drive the creation and implementation of frameworks for product marketing content across various channels, meticulously defining, identifying, collecting, and tracking relevant product and business metrics. * Validate market size and opportunity, leveraging deep field expertise to identify new avenues for growth and collaborating with cross-functional teams to build compelling rationales and visions. * Develop profound user insights to ensure the user's voice is integrated into product development and marketing strategies, advocating for an optimal in-product user experience and fostering engagement. * Shape product brand positioning, value propositions, and messaging strategies, adapting communications to align with specific product voices and goals. * Independently create compelling marketing content, ensuring alignment with product strategy, and collaborate with cross-functional and production teams to iterate and publish final marketing materials. * Determine research needs, scope, manage, and guide user research initiatives through both internal and external partnerships. * Lead and manage medium to large-scale campaigns, assets, communications, and programs, driving performance evaluation and optimization to meet objectives and key results (OKRs) across integrated channels. **Must-Have Qualifications:** * Demonstrated proficiency in product positioning. * Strong capabilities in data analysis and synthesis. * Deep understanding of consumer behavior. * Proven situational leadership skills. * Extensive experience in campaign management. * Ability to create effective marketing briefs. * Expertise in client/partner management and advising. * Solid background in brand management. * Comprehensive industry knowledge. * Exceptional storytelling abilities. * Thorough knowledge of go-to-market activities. **About Aquent Talent:** Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.