Senior Analytics Manager

Job Title:Senior Analytics Manager

Location: Englewood Cliffs, NJ

Pay Rate Range: 98.00- 98.00/hr

Staffmark Workforce Solutions offers this exciting contract opportunity with a global leader in electronics, mobile devices, and appliances located inEnglewood Cliffs, NJ

Senior Analytics Manager

Top Skills

1. Bachelor's degree in data science, computer science, engineering, marketing analytics, or a related field. Master's Degree in Business preferred.

2. 5+ years of experience in marketing or CRM domain

3. Expert-level SQL for complex data extraction and transformation

Position Description

We are seeking an experienced Senior Analytics Manager to join our CRM Activations team. The team is responsible for delivering data products, strategy, and solutions to drive CRM engagement for all businesses at the company. You will be responsible for improving the understanding of customers, deploying a cohesive segmentation and personalization strategy, and driving data strategy operations for all CRM campaigns.

Responsibilities:

* Collaborate with lines of business (LOBs) to understand their data and segmentation requirements for CRM marketing and convert that into weekly, monthly, and quarterly plans

* Drive a team of analysts to identify and expose new data signals to help drive user understanding

* Collaborate with internal product managers and engineering teams to update existing products and solutions to optimize segmentation efforts

* Optimize and automate CRM activation data strategy operations

* Build optimization tools and frameworks for audience distribution among LOBs for ever-changing business needs

* Define and track key performance indicators (KPIs) to measure the success and impact of implemented solutions.

* Share data findings and project status with leadership using compelling data storytelling

* Continuously monitor industry trends, emerging technologies, and competitive landscape to stay ahead of the curve and drive differentiation.

Requirements:

* Bachelor's degree in data science, computer science, engineering, marketing analytics, or a related field. Master's Degree in Business preferred.

* 8-10 years of strategy-focused analytics experience

* 5+ years of experience in marketing or CRM domain

* Proven ability to translate complex analytics projects and solutions into compelling, visual narratives that drive strategic marketing decisions

* Expert-level SQL for complex data extraction and transformation

* Proficiency in Python or R

* Proven ability to build and maintain complex data models and customer schemas

* Technical understanding of Rest/JSON APIs

* Experience collaborating with cross-functional teams to define data requirements

* Working knowledge of regulatory and compliance protocols like CCPA/GDPR consent logics

* Experience with cloud-based data platforms (e.g., AWS, GCP, Azure)

* Experience integrating data layers to execution platforms like Tealium CDP, Adobe Campaign Manager, Attentive, etc.

Staffmark talent working with this clientreceive competitivecompensation anda great benefits package including medical, dental, vision, 401K, and Paid Time Off, plus more!

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Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.