Manager, Email & Organic Social Marketing

The Email & Organic Social Marketing Manager is responsible for owning the strategy, execution, and optimization of Trex's email (CRM) and organic social channels to drive engagement, support campaigns and product launches, and strengthen lifecycle relationships with key audiences, including homeowners, contractors, and trade partners.

This role serves as the single point of accountability for Trex's owned-channel engagement, ensuring messaging is timely, on-brand, and optimized for each channel while supporting broader marketing and business objectives. Working closely with Brand, Creative, Digital, Product, Sales, and external partners, the manager translates campaign direction and consumer insights into effective channel strategies and measurable results.

The role balances strategic planning with hands-on execution, oversees performance and optimization, and supports content review for web and email to ensure accuracy, clarity, and channel best practices while helping evolve Trex's CRM, organic social approach, and supporting marketing technology to deepen consumer engagement and loyalty.

RESPONSIBILITIES

• Put safety first - Always!
• Lead and foster our "people first" culture.

Email & CRM Strategy and Execution

• Own the email marketing and CRM strategy, including campaign planning, lifecycle journeys, segmentation, testing, and optimization.
• Develop and manage the email marketing calendar, aligning with campaigns, promotions, and product launches.
• Review and QA email content and messaging for clarity, accuracy, and alignment with channel best practices prior to deployment.
• Oversee execution of automated journeys and one-off campaign sends, including product announcements, lifecycle communications, and trade partner messaging.
• Partner with Brand, Creative, and Content teams to ensure email messaging is optimized for the channel while remaining on-brand.
• Ensure strong QA standards across email campaigns, including personalization, dynamic content, rendering, and tracking.
• Support the evolution of CRM strategy, personalization, and marketing automation capabilities.

Organic Social Strategy and Execution

• Own organic social strategy and execution across priority platforms.
• Develop channel-specific plans that support campaigns, product launches, and evergreen brand storytelling.
• Partner with Brand and Creative teams to ensure social content aligns with Trex's voice, tone, and visual standards.
• Review social copy and messaging to ensure clarity, brand alignment, and channel appropriateness prior to publishing.
• Manage publishing cadence, community engagement standards, and performance optimization.
• Use organic social to amplify campaigns, content, and key moments across the consumer journey.

Campaign & Product Launch Support

• Collaborate cross-functionally to support campaigns and product launches through email and organic social.
• Translate high-level campaign and launch direction into channel-appropriate execution plans.
• Ensure launch timing, sequencing, and messaging are aligned across owned channels.

Performance Monitoring & Reporting

• Own performance tracking and reporting for email and organic social channels.
• Analyze engagement and conversion metrics to drive ongoing optimization and testing.
• Support content review for launch-related web and email content, ensuring messaging accuracy, consistency, and readiness across owned channels.
• Identify and execute A/B tests across subject lines, creative, segmentation, cadence, and timing.
• Present insights, results, and recommendations to stakeholders and leadership.

Platform, Data & Channel Management

• Partner with Martech, Analytics, and Web teams to ensure accurate tracking, data integrity, and measurement.
• Ensure email and social efforts adhere to data privacy, compliance, and platform best practices.
• Collaborate with IT or data teams to support platform integrations and troubleshoot issues as needed.
• Stay current on emerging CRM, social, and owned-channel best practices and trends.

Agency & Partner Collaboration

• Manage relationships with external agencies or vendors supporting email, social, or CRM initiatives.
• Write concise, well-structured briefs for agencies, providing clear direction on objectives, target audiences, messaging, deliverables, and success metrics.
• Ensure partners deliver high-quality, on-brand work aligned with timelines and business goals.
• Serve as the subject-matter expert and primary point of contact for owned-channel execution.

JOB LOCATION

Winchester, Virginia, United States

POSITION TYPE

Full-Time/Regular

EXPERIENCE

We are looking for someone with 5+ years of experience in email marketing, CRM, organic social, or owned-channel marketing and a bachelor's degree in Marketing or a related field.

We are also looking for someone with the following skills:

• Proven experience owning email & social strategy, execution, and performance
• Strong understanding of lifecycle marketing, segmentation, personalization, and analytics
• Experience managing agencies and working cross-functionally in a matrixed organization
• Familiarity with CRM platforms and marketing automation tools (Salesforce and/or SFMC preferred)
• Strong project management and organizational skills
• Data-driven mindset with a focus on optimization and continuous improvement
• Ability to communicate effectively with both technical and non-technical stakeholders

At Trex, we believe in persevering even when there's no road map, embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt, and innovate - always with a firm foundation in safety and integrity.

SALARY

Base Salary Range: $65,000 - $90,000 annually.

The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.

At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.

BENEFITS & PERKS

We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:

• Time Off: We'll give you paid holidays and paid vacation.
• Health, Dental, and Vision Insurance: Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
• 401(k) With Company Match: Save for your retirement and we'll match it dollar for dollar.
• Tuition Reimbursement: We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.
• Training and Education: We offer dozens of options to boost your performance - both online and on-site nearby.
• Stock Purchase Program: Invest in Trex at a discounted price.
• Employee Discount Program: When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.

WHO WE ARE

Over 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what's next in outdoor living. Today, Trex is the world's #1 brand of sustainability-made, wood-alternative decking, and deck railing - all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.

Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:

• Do the Right Thing
• Act with Boldness and Authenticity
• Drive Sustainability
• Innovate and Adapt

At Trex, you'll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader - learning, adapting, solving and succeeding.

We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.

CAREER ADVANCEMENT

At Trex, you can take pride in craftsmanship. There's an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you've been with Trex, you have ongoing opportunities to grow your expertise - enhancing your career, your team and our shared efforts. You will help shape our future.

EEO

Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.

E-VERIFY

Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.