Division Marketing Specialist

Marketing Strategy & Execution:

• Coordinate and execute division-wide marketing initiatives that support leasing, retention, and brand positioning.
• Develop clear, consistent copy and content for campaigns, digital platforms, and property marketing materials.
• Prepare the annual marketing budget and reconcile monthly expenses.
• Track, analyze, and report on marketing program performance and ROI.
• Identify partnership marketing and co-branding opportunities to leverage local assets and community relationships.

Creative Development & Brand Management:

• Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
• Utilize Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) to create or update leasing collateral, templates, and custom designs
• Leverage Canva for quick-turn assets and editable templates
• Maintain brand consistency across all platforms and mediums.
• Manage promotional item sourcing, purchasing, and inventory for marketing and events.

Leasing Support & Sales Enablement:

• Develop and maintain in-depth knowledge of all properties, spaces and suites in the division
• Create or update leasing proposal template designs and prospect tracking
• Maintain a "Featured Property" guidebook for use in analyst presentations and property tours
• Track set-up and standards of vacant space presentation

Digital Marketing & Online Presence:

• Manage local email campaign strategy and coordinate execution with corporate marketing.
• Support property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
• Update and manage property pages on the company website.
• Maintain and update CRM and marketing database (Salesforce Master).
• Create social media content that supports campaigns, engagement and placemaking initiatives.

Customer Engagement & Event Planning:

• Build and execute engagement strategies with retail partners to activate spaces, promote offerings, and create memorable experiences for customers and the surrounding community.
• Plan and support brokers, customer, and office events that strengthen relationships and drive leasing and retention.
• Partner with Property Managers and Customer Experience teammates to deliver events, including marketing materials, communications, and on-site support.
• Collaborate with CX and Marketing teams to grow digital engagement through website updates, newsletters, and communication tools.

Collaboration & Cross-Functional Coordination:

• Partner with internal teams (leasing, property management, customer experience, and corporate marketing) and external vendors to deliver integrated marketing and engagement initiatives.
• Work closely with the Market Leader SVP and Division Accounting Manager on marketing, CX and G&A budget oversight.
• Support special projects and market initiatives as needed.

Education & Experience:

• Bachelor's degree in marketing, communications, or a related field.
• 3-5+ years of experience in marketing or similar role involving property marketing and branding.
• Experience working in commercial real estate is a plus but not required.

Technical Skills:

• Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, and Microsoft Office (PowerPoint, Word, Excel)
• Working knowledge of CRM platforms (Salesforce/List Master preferred)
• Strong understanding of email marketing and digital marketing tools
• Experience with property listing platforms (CoStar, LoopNet) a plus

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to talk, hear, and see; required to use arms and hands to reach and handle; typing on computer keyboard and using phone required. Ability to read, understand, and to communicate information and ideas clearly in writing and orally required. The employee may occasionally need to climb, balance, stoop, kneel, or crouch; and lift and/or move up to 10 pounds.

Why Join Us?
At Highwoods, we're more than just a commercial real estate company-we're in the business of creating remarkable workplaces that inspire and support growth, community, and connection. Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. Through a blend of innovation, care, and commitment to quality, we deliver exceptional spaces that are worth the commute, add value to our customers, and positively impact our communities.
What Sets Us Apart
As part of the Highwoods team, you're not just taking on a job; you're joining a culture that values integrity, collaboration, and growth. We believe our culture is the key to success in the dynamic world of commercial real estate. Every member of our team plays a role in defining and upholding this culture-it's not just words on a page, but a way of working and living every day.
When you join Highwoods, you'll bring your unique skills, experiences, and values to life through our shared mission. Together, we create a thriving workplace where every teammate has the support and opportunity to make a meaningful impact.
Our Vision in Action

• People-Focused Culture: As a Highwoods teammate, you'll work in a supportive environment where your growth and success are as important as that of our customers.
• Customer-Centric Design: Everything we do is driven by the goal of delivering greater value to our customers, their teams, and our shareholders.
• Community Vitality: We build and operate spaces that are more than workplaces; they are vibrant parts of the community where success and creativity flourish.
  Ready to make an impact?
• Join us as we lead the evolution of commercial real estate for the benefit of our customers, communities, and investors. Let's create exceptional experiences and environments together.