Director, Marketing Master Franchise
 Franchise World Headquarters, LLC | |
120,000 USD
| |
tuition reimbursement, 401(k)
| |
 United States, Florida, Miami | |
| 1000 Northwest 57th Court (Show on map) | |
 Nov 16, 2025 | |
|
We are Subway Headquarters! A dedicated team of professionals supporting thousands of franchisees around the globe. Position Title - Director, Marketing Master Franchise Region: Miami, FL Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there. Why Join Us? At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement ... in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier. Our purpose is more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey. About the Role: The Marketing Director for the Master Franchise LAC collaborates in the development and execution of marketing strategies to drive brand growth across sales channels (in-restaurant and digital sales) and franchise expansion across multiple territories. This role ensures alignment of regional marketing strategies, business objectives, oversees national and regional campaigns, and provides guidance and resources to Master franchisees. Responsibilities include overseeing marketing budgets, tracking performance metrics, and ensuring brand consistency. The position also focuses on market research, innovation, and collaboration with sales and operations teams. Core Strategic Responsibilities: * Collaborates and guides the development and implementation of the overall marketing strategy for the master franchise and its network of sub-franchisees. * Aligns regional marketing strategies with franchise growth objectives, ensuring consistency across all territories. * Review market research and competitor analysis to identify trends, opportunities, and threats in the franchise sector. * Provides brand positioning and messaging guidelines to maintain uniformity across franchise locations. Franchise Network Support: * Provide marketing guidance and toolkits to franchisees, including templates, campaigns, and best practices. * Support national and regional marketing campaigns, ensuring local adaptation while preserving brand integrity. * Monitor franchisee compliance with brand standards and marketing guidelines. * Organize training sessions and webinars for franchisees on marketing strategies, digital tools, and customer engagement. Budget & Performance Management: * Oversee the marketing budget, including co-op advertising funds from franchisees. * Provides media recommendations for all marketing activities. * Track KPIs and ROI for all marketing activities and report performance to senior leadership. * Analyze campaign effectiveness across sales channels (in-restaurant and digital sales) and recommend adjustments for better results. Innovation & Growth: * Identify new marketing opportunities and emerging channels to support franchise expansion. * Collaborate with sales and operations teams to align marketing efforts with recruitment of new franchisees and customer acquisition. Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required
What do we Offer?
Actual pay is determined based on several job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions. The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V | |