Senior Manager, Partner & Ecosystem Marketing

Skillsoft is transforming its growth marketing engine into a high-agency, AI-powered system designed to drive measurable enterprise impact. As Senior Manager, Partner & Ecosystem Marketing, you will build and lead a new function responsible for driving partner-led growth across multiple streams-including channel, technology alliances, marketplaces, and co-sell programs. This is a builder role for a strategic operator who can architect a unified partner marketing strategy, align cross-functional resources, and activate programs that scale revenue through ecosystem collaboration.

You'll lead a team of partner marketing managers and work closely with Revenue, Operations, and Product leaders to define how Skillsoft shows up across the partner landscape. This includes enabling channel partners (e.g., distributors and VARs) to drive SMB growth, integrating Skillsoft's platform and content into technology partner ecosystems, and activating co-sell and co-market motions with strategic partners like Microsoft, AWS, and Cisco. You'll also own MDF (Market Development Funds) strategy, marketplace optimization, and the development of scalable programs that drive joint value creation and measurable impact.

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Key Responsibilities

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  Build and lead the Partner & Ecosystem Marketing function, aligning team resources to strategic growth priorities across channel, alliance, and marketplace motions.

  
  

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  Develop and execute co-marketing and co-sell programs that drive joint pipeline and partner engagement across multiple partner types.

  
  

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  Lead channel marketing strategy to support indirect sales through distributors, resellers, and VARs, especially in the SMB segment.

  
  

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  Drive technology alliance marketing initiatives that integrate Skillsoft into partner platforms and offerings, enabling embedded learning experiences.

  
  

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  Activate co-sell and co-market programs with strategic partners (e.g., Microsoft, AWS, Cisco), including certification enablement, lead-sharing, and joint campaigns.

  
  

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  Own MDF strategy and execution, ensuring funds are deployed against high-impact initiatives with measurable ROI.

  
  

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  Optimize marketplace presence and performance across platforms (e.g., AWS Marketplace, Azure Marketplace), including listings, promotions, and conversion paths.

  
  

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  Ensure partner integration into Skillsoft-led campaigns, field marketing programs, and events, maximizing joint visibility and engagement across the funnel.

  
  

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  Collaborate with Product Marketing, Sales Enablement, and Partner teams to develop messaging, content, and campaigns tailored to partner audiences.

  
  

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  Establish performance metrics and reporting frameworks to measure partner marketing impact across pipeline, engagement, and revenue contribution.

  
  

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  Mentor and grow a team of partner marketing managers, fostering a culture of experimentation, accountability, and ecosystem fluency.

  
  

Qualifications and required skills

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  8+ years in B2B marketing, with 4+ years in partner, channel, or ecosystem marketing roles.

  
  

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  Proven success in building and scaling partner marketing programs across co-sell, co-market, channel, and marketplace motions.

  
  

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  Experience leading marketing teams and cross-functional initiatives in matrixed environments.

  
  

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  Strong understanding of partner program frameworks, MDF strategy, and marketplace dynamics.

  
  

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  Familiarity with channel partner models (e.g., distributors, VARs) and technology alliance ecosystems.

  
  

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  Excellent collaboration skills with Revenue, Product, and Operations stakeholders.

  
  

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  Data-driven mindset with fluency in performance metrics, attribution, and ROI modeling.

  
  

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  High-agency operator with a bias for velocity, clarity, and measurable impact.

  
  

Target base salary range for this job requisition is anticipated to be approximately $130,000 - $150,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.