Director of Marketing Analytics, Forecasting & Research - San Diego Zoo Wildlife Alliance

San Diego Zoo Wildlife Alliance is a nonprofit international conservation leader, committed to inspiring a passion for nature and creating a world where all life thrives. Empowering people from around the globe to support our mission to conserve wildlife through innovation and partnerships, we support cutting-edge conservation, and bring the stories of our work back to our two world-famous front doors - the San Diego Zoo and San Diego Zoo Safari Park - giving millions of guests, in person and virtually, the opportunity to experience conservation in action. The deep and extensive knowledge gained from more than a century of experience in wildlife care, health, veterinary services, nutrition and conservation makes us invaluable in the global effort to save species. Our team members play a crucial role in driving our conservation efforts forward and bringing us closer to a world where all life thrives.

HOW YOU WILL IMPACT OUR MISSION The Director of Marketing Analytics, Forecasting & Research leads a growing team responsible for delivering data-driven insights and strategies to enhance audience engagement and revenue growth for the San Diego Zoo and the San Diego Zoo Safari Park. This pivotal role will shape the future of marketing and sales operations by advancing innovation in analytics, artificial intelligence, E-commerce, and forecasting capabilities. Reporting to the VP of Audience & Revenue Management, this leader will use data to guide key business decisions-growing existing audiences such as Members while identifying, targeting, and converting new ones, including high-value and single-ticket buyers.

WHAT YOU WILL DO

• Foster a culture of data-driven decision making within the organization and promote the use of analytics to drive continuous improvement and innovation that supports our mission of saving species.
• Define key marketing performance indicators and develop reports to track and measure performance based on these metrics
• Oversee qualitative and quantitative surveys and research, including brand health, customer satisfaction, and market analysis.
• Partner with the membership agency of record to develop and execute analytics strategies to deepen Member engagement, loyalty, and retention.
• Create and maintain predictive models for attendance, ticket sales, membership growth, and promotional impacts.
• Forecast revenue trends, identify risks and opportunities, and recommend pricing strategies that support growth and sustainability.

WHAT WE ARE LOOKING FOR JOB EXPERIENCE

• 7 years of experience in marketing analytics, forecasting, or revenue optimization, with at least 3 years in a leadership capacity required.

EDUCATION AND CERTIFICATIONS

• Bachelor's degree in Marketing, Data Analytics, Business, Mathematics, Statistics, Computer Science, or related field required.

SKILLS AND KNOWLEDGE

• Able to analyze, research, and report out complex information in a concise, factual manner.
• Proficiency with analytics platforms (e.g. Google Analytics, Adobe Analytics), BI tools (e.g. Tableau, Power BI), and statistical languages (e.g. Python, R, SQL).
• Demonstrated success in e-commerce performance optimization, digital sales analytics and customer segmentation.
• Familiarity with AI applications in marketing (personalization, churn, prediction, pricing models).
• Demonstrated success in audience cultivation across a variety of mediums.
• Demonstrated ability to communicate effectively with internal and external contacts.
• Able to work collaboratively with many teams in a diverse environment.
• Demonstrated ability to provide outstanding customer service.
• Able to handle confidential and complex information with a high level of professionalism, tact and diplomacy.
• Demonstrated ability to manage time and projects effectively with multiple priorities and deadlines.
• Able to operate moderately complex computer programs, including database and CRM systems.

SOME OF THE PERKS YOU WILL ENJOY AS A TEAM MEMBER

• Free admission to the San Diego Zoo and the San Diego Zoo Safari Park
• Family Passes
• Complimentary Tickets
• Local and In-House Discounts
• Employee Assistance Program
• Wellness Program
  

IMPORTANT DETAILS

• Location: San Diego, CA
• Position Type: Full-Time Salaried Exempt Position
• Salary Rate: $130,421.60

About The Salary Ranges
Please note that the salary range mentioned in this job posting should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate's experience and skills. San Diego Zoo Wildlife Alliance is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate San Diego Zoo Wildlife Alliance contacts will use an @sdzwa.org email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. San Diego Zoo Wildlife Alliance only conducts interviews via phone, Zoom, Teams or in-person.

If you have been asked for any of the above, or believe you have been contacted by someone posing as a San Diego Zoo Wildlife Alliance employee, please e-mail sdzwacareers@sdzwa.org. If you feel that you have been the victim of fraud, please contact your financial institution(s) immediately.

Be an ally for wildlife by joining our team!

At San Diego Zoo Wildlife Alliance, we thrive on celebrating our differences. Diversity is vital for the benefit of our team members, our guests, our community, and our wildlife.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you require a reasonable accommodation to complete an application, please email your request to sdzwacareers@sdzwa.org and provide the job title and location to which you are applying.

As a Federal Contractor, San Diego Zoo Wildlife Alliance is required to participate in the E-Verify Program to confirm eligibility to work in the United States. We are not offering sponsorship for this position at this time.

San Diego Zoo Wildlife Alliance is a drug free workplace.