Regional Sales Manager - Red Gold Brands

What You'll Do:

Budgeting & Execution of volume objectives

• Develop customer specific annual budgets by various product groups and categories.
• Establish priorities and work goals to achieve annual objectives
• Achieve Sales budgets in total and by product groups.
• Manage trade spending within approved budgets.
• Responsible for all aspects of trade spending to include approval of all trade programs to managing customer deductions.
• Accountable for response to inquiries from internal and external customers
• Develop proficiency in CRM and Power BI software systems

Customer Visits and Follow up

• Visit markets, customers & brokers routinely, minimal expectation would be quarterly unless specific circumstances dictate frequency
• Prepare customer business reviews
• Review broker objectives with broker to evaluate performance and effectiveness of trade promotions and overall sales
• Present category and consumer insights with customers and brokers
• Present new business opportunities
• Visit stores to check distribution, uncover opportunities and competitive news
• Create written market recap communication to brokers and Red Gold management per each market and customer visit
• Maintain CRM software with daily activities and latest contacts

Establishment of Broker Work Goals

• Develop specific understanding of the Red Gold Brands annual plan with both volume and trade spending objectives.
• Manage the annual process of creating and approving specific customer programs with accountability for all aspects of the process.
• Work within the total Broker organization from Senior management to Retail sales force to discuss and develop the Red Gold brand business.

Develop Region Strategies

• Annual objectives that parallel the company priorities and departmental objectives
• Detail the tasks for meeting objectives & strategies

Identify Opportunities and Issues

• New products
• New customers
• Distribution voids
• Potential Customer Issues
• Competitive Information

Requirements for Success:

• 4-year degree in Business Administration or Marketing
• Over 5 years in any of the following experience:
• Grocery Sales Private Label and/or Branded Sales
• Broker Management

Knowledge, Skills and Abilities:

• Knowledge of food industry, Red Gold products, shipping procedures, sales and marketing strategies
• Fluent in understanding and presenting consumption information, sales trends and or other data driven information to impact the Red Gold business.
• Computer Skills - Data mining internal sales information system, MS Office, Microsoft Excel, PowerPoint, Power BI and CRM.
• Able to travel via car and/or plane

Physical Requirements & Working Conditions

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job:

• The employee must be able to remain in a stationary position 50% of the time whether that be sitting or standing
• The employee must be able to use fingers to constantly operate a computer or other type of office equipment
• The employee in this position must be able to regularly walk
• The employees must be able to use hands to handle and feel
• The employee must be able to reach with both hands and arms
• The employee must be able to visually detect, perceive, or recognize in near and far distances
• The employee must be able to converse or convey with other individuals
• The employee may occasionally be required to crouch
• The employee may occasionally lift/carry items as heavy as 25 pounds

Duties and responsibilities may be added, deleted or changed at any time at the discretion of Red Gold management given specific business objectives.