Digital Marketing & E-Commerce Manager

About Us

Dirt Killer Pressure Washers, Inc. is a specialized distributor of professional-grade pressure washing equipment and accessories. With a strong presence in both B2B and B2C markets, we are known for our premium products and expertise. Through Atlantic Pressure Washers (our local retail and service hub) and Kranzle USA (our exclusive U.S. distribution of high-end German-engineered electric pressure washers), we serve contractors, facilities managers, farmers, municipalities, and homeowners who expect best-in-class cleaning solutions.

Dirt Killer is part of the Hamilton Associates family of companies, a privately held, diversified group of businesses employing about 100 people. For more than five years running, Hamilton Associates has been recognized by the Baltimore Sun as one of the region's Top Workplaces, thanks to our competitive benefits, collaborative culture, and deep commitment to employee well-being.

At Dirt Killer, we're a small but mighty team , which means every employee wears multiple hats and has a direct impact on our growth. If you're looking for a place where your skills make a visible difference, and where flexibility and teamwork matter, you'll fit right in.

The Opportunity

We are seeking a Digital Marketing & E-Commerce Manager to lead and execute our digital marketing strategy, manage our online presence, and ensure our e-commerce platforms deliver a seamless customer experience. This is a hands-on role that requires a blend of marketing strategy, technical know-how, and creative execution.

The right candidate will be comfortable rolling up their sleeves whether that means analyzing SEO metrics, troubleshooting an Odoo-Shopify connector, or editing a short product video for Instagram.

What You'll Do

• Owns and manages the marketing budget, ensuring strong ROI across digital channels.
• Develops and executes strategies to drive online traffic, lead generation, and e-commerce sales.
• Oversees SEO, SEM, Google Shopping feeds, and product listings for maximum visibility.
• Maintain and optimize integrations between Odoo ERP, Shopify, and Google Merchant Center.
• Collaborates with IT/developers as needed to solve technical challenges with APIs and connectors.
• Manages and coordinates with third-party marketing partners (SEO consultants, agencies, freelancers).
• When necessary, collaborates with outside marketing agencies to develop and implement comprehensive brand strategies that differentiate our brand/s from our competitors.
• Responsible for brand positioning, ensures that branding across multiple platforms meets Dirt Killer's brand guidelines; executes comprehensive brand strategies.
• Creates and edits digital content:
  • Videos for YouTube, Facebook, Instagram (long and short format).
  • Photos, graphics, and web banners for product listings and campaigns.
• Leverages AI tools for blog writing, content ideation, and marketing automation where appropriate.
• Tracks, analyzes, and reports on marketing KPIs (traffic, conversion rates, ROAS, CAC).
• Support trade shows, events, and offline marketing with digital tie-ins.
• Supports Dirt Killer's president in creation of annual metrics review for Board of Directors.
• Performs other duties as assigned, is a flexible team player-ready to step in wherever help is needed.

What We're Looking For

• 3 to 5 years of experience in digital marketing, e-commerce, or marketing technology.
• Strong knowledge of Shopify, SEO/SEM, Google Shopping, and analytics platforms.
• Experience with ERP/e-commerce connectors (Odoo preferred) and API integrations.
• Proficiency in video and photo editing tools (Adobe Suite, Final Cut, Canva, etc.).
• Experience managing a marketing budget and coordinating with outside vendors.
• Strong communication skills, a collaborative mindset, and the ability to balance strategy with hands-on execution.
• Must be willing to work primarily in-office
• Must be willing and able to travel to trade shows.

Preferred Qualifications

• Familiarity with AI tools for content creation is a plus

What We Offer

• Competitive salary.
• Performance-based bonus opportunities.
• Comprehensive benefits package: health, dental, vision, life insurance.
• 401(k) with company match.
• Generous PTO.
• A culture recognized as a Baltimore Sun Top Workplace for five consecutive years.
• The opportunity to make a big impact in a small team while enjoying the stability and resources of a larger parent company.

Physical Requirements and Working Conditions

• Listens and verbally responds to other team members.
• Uses visual acuity when creating content.
• Frequently walks when attending trade shows.
• Lifts, pushes and pulls equipment weighing up to 70 lbs. with help from others, when necessary for video/photo.
• Uses repetitive wrist motion up to 85% of the time (typing).
• Travels mostly by car or by airplane 3-8 times per year for trade shows or other marketing/sales related activities/

Contact Us

If you are a driven, results-oriented individual seeking an opportunity to play a key role in the continuing growth of a reputable organization, please forward your resume, in WORD or PDF format, along with your salary requirements, to us for immediate consideration.

DIRT KILLER PRESSURE WASHERS

A Division of Hamilton Associates, Inc.

823 Hammonds Ferry Road, Suite B-C

Linthicum Heights, MD 21090

Hamilton Associates, Inc., is an Equal Employment Opportunity (EEO) employer.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (pregnancy, sexual orientation, gender identity), national origin, age, disability, protected veteran status, or genetic information.