Senior Digital Marketing & Analytics Manager

Almo
United States, Pennsylvania, Philadelphia
Sep 25, 2025
Position Summary: The Senior Digital Marketing & Analytics Manager will be responsible for creating, improving and maintaining website and digital marketing content to ensure customer engagement, brand consistency, content optimization and a positive customer experience. Essential Job Duties: Develop, create, and manage engaging content that aligns with our brand strategy, and addresses the needs and interests of our multiple stakeholders Collaborate with team members to develop a content strategy that promotes internal and external user engagement Use web metrics and knowledge of digital technology to maximize search rankings, optimize content, and analyze user engagement Develop and implement effective SEO and SEM strategies that drive traffic and bolster conversion for all of Exertis \| Almo's web properties Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Develop and manage an editorial calendar, collaborating with marketing and design teams to ensure consistent brand messages across all channels Advise internal and external clients on the most effective methods for presenting content on the web What we look for in a candidate: Bachelor's degree in computer science with coursework in graphic design, web development, or similar Minimum of 6 years' experience in web project management. Basic technical knowledge of HTML and web publishing Knowledge of SEO and web traffic metrics Knowledge of UX/UI practices and standards Familiarity with content management platforms Ability to build consensus and work effectively within a cross-departmental team Excellent verbal and written communications skills Experience with MS Office suite Attention to detail Good organizational and time-management skills