Marketing Operations Coordinator, Texas McCombs

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Job Details:

Texas McCombs is a top business school at the center of one of the most innovative cities in the U.S. The McCombs community champions hands-on experiences alongside the ground-breaking research and thought-leadership of a world-class faculty. The collaborative spirit and enterprising drive of the Longhorn alumni network, one of the largest university networks in the world, is embedded in our culture, making us human-centered and future-focused in all our endeavors. We are shaping those who will shape tomorrow, and solving challenging problems while remaining committed to creating a community that is dynamic, supportive, and challenging. What starts here really does change the world.

For more information about Texas McCombs please visit: https://www.mccombs.utexas.edu

Texas McCombs School of Business Marketing Operations Coordinator will act as the power-user of McCombs' marketing automation platform, Marketo, to ensure best practices in lead management and attribution, nurturing, and database management. The coordinator will work closely with Marketing Program Managers (digital, event, & campaign managers) to plan, create, and execute marketing automation campaigns across the customer lifecycle that effectively optimize audience segmentation, cadence and creative to drive Marketing KPIs, including demand creation and conversion, customer engagement, and retention.

In addition to building marketing programs and maintaining the marketing database, this role will also assist with marketing technology implementations/integrations, reporting and analysis of marketing program performance, and email delivery and acquisition efforts.

Marketing Campaigns

• Work closely with the Marketing Program Managers to plan, create, and execute all assets and programs in Marketo.

• Work closely with Enrollment Marketing Team to ensure successful lead hand off from Marketing to Admissions Team.

• Build and maintain customer journeys, advanced nurture builds, drip and one-time email campaigns across the customer lifecycle that drive engagement and conversions.

• Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drive conversion improvements.

• Conduct ongoing efforts to improve our sender scores and deliverability rates and monitor key email performance metrics and manage unsubscribes/subscription preferences.

• Ensure lead-scoring process is followed to pass qualified leads to admissions and improve conversion rates.

Campaign Reporting

• Partner with other members of the marketing team to determine goals, KPIs, audience segments, cadence, creative/content, and tracking requirements for each campaign.

• Work with Marketing Operations Manager to ensure all programs are optimized to be tracked for attribution and funnel metric purposes.

• Collaborate with web team to create, implement, and measure click-thru rates for web landing pages as part of overall campaign.

• Deliver campaign results to management for sharing with key stakeholders on an ongoing basis.

Campaign Data

• Manage all list uploads and distribution in Marketo.

• Develop and maintain meaningful database segmentation that translates into a tailored campaign and program experience for audiences that span across specific market segments, industries, and roles.

• Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our marketing database.

• Understand the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems.

• Work on operational and data analysis projects as needed.

• Bachelor's degree in marketing, communications, or related field and at least 3 years of professional experience.

• Experience using a marketing automation tool.

• Experience working within a CRM tool.

• Database experience (pulling data, cross referencing, importing, and maintaining subscriber attributes).

• Knowledge of email regulations (CAN-SPAM, GDPR, etc.).

• Ability to manage multiple projects at the same time.

• Ability to track and report on marketing KPIs.

• Work successfully with cross-functional teams.

• Client-service oriented mentality.

• Understanding of marketing lifecycle.

Relevant education and experience may be substituted as appropriate.

• Experience working in Marketo.

• Experience working with Salesforce CRM

• $60,000 - $65,000 + depending on qualifications

• Works in standard office conditions, in a shared office environment, with repetitive use of a keyboard at a workstation.

• Some evening and weekend hours may be required during peak periods and special events.

• Work performed on multiple projects concurrently.

• Extended hours may be required.

• Some travel may be required.

• Applicants must be legally authorized to work for any employer in the United States. This position is not eligible for sponsorship of work visas.

• This is an Austin, TX-based position and is eligible for hybrid work in Austin, Texas.

• Resume/CV

• 3 work references with their contact information; at least one reference should be from a supervisor

• Letter of interest

Importantfor applicants who are NOT current university employees or contingent workers:You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers:As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questionspresented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

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Retirement Plan Eligibility:

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.