Job Title: Business Development Manager (Commercial Services)
Duration: 12 months
Location: Remote across US
Purpose of the Role:
The Business Development Manager is responsible for driving sales growth for Client's Commercial Services hotels by identifying and developing new and existing accounts through prospecting and lead response.
Key Accountabilities:
- Account Identification and Qualification: Research, evaluate, and profile new and unmanaged company accounts using the company's Way of Sales Solution Selling methodology; leverage internal and external prospecting tools to maintain a robust sales pipeline. Review and respond to group lead activity, as needed.
- Communication and Coordination: Clearly communicate new account opportunities and status updates through sales systems and to all relevant stakeholders; support smooth transitions of new accounts within the Commercial Services team. This is a virtual role that requires strong self-motivation, accountability, and the ability to thrive in a results-driven, high-performance environment.
- Cross-Functional Collaboration: Partner with sales leadership and other teams to set account goals, assign ownership, and coordinate sales efforts effectively.
- Sales Strategy and Reporting: Present the company's Commercial Services value proposition to clients; demonstrate expertise in dynamic pricing and sales programs; develop and maintain sales reports; guide sales support teams in account research and qualification.
Key Metrics:
- Achievement of individual and team sales targets, measured as a percentage of annual quotas.
- Number and quality of sales prospects generated and converted, tracked through CRM systems.
- Attainment of Key Performance Objectives (KPIs) established annually by the company, including customer engagement, pipeline development, and revenue growth.
Education & Experience:
Bachelor's or Master's degree in Marketing, Management, Business, or related field, or equivalent experience. 5-8 years progressive service industry experience, including at least 2 years in multi-unit or corporate hotel roles.
Core Competencies:
Proficient in sales principles and Strategic Account Management; strong verbal and written communication; excellent relationship management, negotiation, and persuasion skills; in-depth knowledge of hotel sales, marketing, business planning, and competitor strategies.
Technical Proficiencies:
Experience with sales software (e.g., Salesforce); understanding of transient and group RFP processes; familiarity with electronic distribution channels (GDS, internet), hotel operations, central reservations, and rate loading.
Additional Requirements:
Ability to work effectively in office or virtual environments; willingness to travel approximately 5%, including work from hotels, airports, and remote locations.
Ownership:
- Qualify and prioritize new and existing accounts to drive sales opportunities.
- Develop and execute sales strategies using the company's Way of Sales Solution Selling methodology.
- Communicate account opportunities and progress to internal stakeholders.
- Guide sales support teams in account research and qualification.
Accountabilities:
- This is an individual contributor position with no direct or indirect supervisory responsibilities.
- The role does not include operating or payroll budget management.
- Responsible for making business decisions within defined parameters, with guidance and escalation to leadership as appropriate.
Internal Key Relationships:
- Collaborates closely with Revenue Management, Commercial Sales teams, and Leadership to align sales strategies and optimize revenue opportunities.
- Partners with Global Sales, Field Operations, and Product & Technology departments to ensure seamless execution and support of commercial initiatives.
External Key Relationships:
- Engages with hotel owners and management companies to foster strong partnerships and drive business growth.
- Collaborates with on-property sales and operations teams to support client needs and service delivery.
- Builds and maintains relationships with designated client contacts and prospective clients to expand account opportunities.
- Connects with industry and sector-specific organizations to stay informed of market trends and enhance networking.
- Partners with professional networking and vendor organizations to leverage resources and generate leads.
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