New

Marketing Automation Manager

Ampcus, Inc
United States, North Carolina, Raleigh
Sep 16, 2025
Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team. Job Title: Marketing Automation Manager Location(s): Raleigh, NC About the Role: The Marketing Automation Manager is a hands-on, technology-savvy professional who thrives at the intersection of sales, marketing, and client services. This role is responsible for developing, executing, and optimizing marketing automation programs, managing webinars, and supporting a large, fast-paced marketing team. The ideal candidate will have strong expertise in Marketo, On24, and Salesforce, and the ability to balance both strategic initiatives and tactical execution. Key Responsibilities Campaign Management & Automation Build, launch, and optimize email campaigns (blast, nurture, retention, cross-sell, upgrade). Manage lead-nurturing workflows, triggers, and landing pages in Marketo. Configure A/B testing and implement improvements based on performance analytics. Ensure accurate data integration between Marketo and Salesforce. Webinar & Event Support Set up, run, and provide technical support for webinars via On24 (speaker setup, audio/video tests, troubleshooting, slides, behind-the-scenes execution). Export and analyze attendee engagement data from On24 for reporting and follow-up campaigns. Collaboration & Support Partner with Marketing Managers and Demand Generation teams to deliver programs that drive leads and pipeline growth. Provide technical support to a large marketing department (30+ employees), managing requests and tickets efficiently. Develop and communicate best practices across sales, marketing, and client services. Analytics & Reporting Analyze campaign performance by segment, campaign, and customer profile. Import/export marketing data into reporting decks/slides for leadership review. Monitor ROI of campaigns and recommend data-driven improvements. Qualifications: Bachelor's degree in Marketing, Communications, or related field. 3+ years' experience in marketing automation and campaign execution (Marketo expertise required). Salesforce CRM experience required. On24 webinar platform experience (building and managing events) required. Strong organizational skills with the ability to manage multiple requests and deliverables in a fast-paced environment. Preferred Skills: 4-6 years of overall marketing/communications experience (B2B/SaaS strongly preferred). Marketo Certified Expert strongly preferred. Familiarity with SAS or data analytics tools a plus. Experience in marketing persona development, segmentation, and social media integration. Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.