Public Relations Manager (Experienced Level Professional)

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Michelin has an immediate opening for a Public Relations Manager at our Headquarters in Greenville, S.C.

Michelin is seeking an experienced communications specialist to advocate for its interests with the media, interact with journalists, and improve the company's reputation. Contribute to shaping public opinion on the Group's strategic issues and engage around Michelin's core values: Company vision, strategic model, human and social model, etc. Advise management on media communication strategies. The primary responsibility of this role is to assist with earned media storytelling efforts for the Michelin North America B2B business. Additionally, this role will support key functions of the overall press office within the Brand Engagement team including responsibility for the tools and systems that enable data-driven earned media within the PESO (paid, earned, shared and owned) model.

Key Responsibilities

Media Relations & Reputation

• Build and maintain strong, trust-based relationships with journalists and key media outlets (trade and corporate).
• Draft media materials including press releases, briefing books, messaging guides, and press kits.
• Manage media interviews, spokesperson preparation, and press conferences.
• Monitor media and social coverage; identify emerging issues and advise on risk mitigation.
• Lead media response during crises in coordination with the central Press Service and internal partners.
• Measure and report on media impact, trends, and progress toward objectives.

Strategic Storytelling & Brand Engagement

• Take charge of crafting stories for earned media related to Michelin North America B2B sector and offer support to affiliated firms such as Fenner, MCF, and MMI.
• Align with global colleagues on launches and high-visibility events.
• Support executives in earned media engagements, ensuring alignment with Michelin's values and strategy.
• Provide counsel on sensitive topics and reputation management.
• Ensure consistency with brand guidelines (graphic charter, sound identity, Bibendum, etc.).

Press Office & Performance Management

• Support press office operations including the Michelin News Summary, quarterly reports, media monitoring, and performance tracking.
• Manage external agencies (PR, events, translation) to ensure quality and consistency.
• Apply a data-driven approach to earned media planning and execution.

Crisis Communication

• Identify potential risks and weak signals that may evolve into crises.
• Develop messaging templates and strategies for managing communication during crises.
• Monitor traditional and social media during crises, ensuring alignment with reputation management guidelines.

Collaboration & Events

• Collaborate with internal communication teams to improve employee engagement and internal amplification of coverage.
• Participate in the coordination and implementation of major events (trade shows, product launches, announcements) incorporating earned media aspects.
• Travel up to 25% to support events, trade shows, and media opportunities.

Qualifications & Competencies

• Bachelor's degree in Communications, Public Relations, Journalism, or related field.
• 5+ years of media relations experience preferred.

Demonstrated skills in:

• Media Relations and Crisis Communication
• Brand Strategy & Reputation Management
• Strategic Planning and Performance Measurement
• Writing and Content Development
• Digital Engagement and Monitoring Tools
• Cross-functional collaboration and conflict management
• Strong writing, presentation, and organizational skills.
• Ability to manage confidential information with discretion.

Join Us!

If you're looking for a dynamic, collaborative environment where your work directly contributes to Michelin's reputation and success, we invite you to apply today. Bring your expertise, creativity, and passion for communication - and help us build the future.

This opportunity is at our North American Corporate Headquarters in Greenville, SC. Our 1400 employees take pride in supporting the diverse US and Canadian workforce and thinking globally while also acting locally to uplift and enhance our local upstate communities. Greenville is situated just about halfway between Charlotte, North Carolina and Atlanta, Georgia. Greenville's friendly, thriving downtown and surrounding areas are full of year-round activities for all ages. From one-of-a-kind shops, boutiques and art galleries to museums, tours and many outdoor activities, Greenville is a fabulous place to visit and live. Our campus features a cafeteria, credit union, trademark store and health center. We are driven to be the employer of choice for people looking for a career with respect and purpose. Come join our team!

#LI-HIRINGMICHELIN

Ready to Shape the Future of Innovation?

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and a more sustainable world. Drawing on its deep know-how in polymer composite materials, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Why Michelin?

• Career Growth: Personalized development plans, mentorship, and cross-functional opportunities. Unique career paths and opportunities for advancement.
• Inclusive Culture: Thrive in a diverse, supportive environment where your competencies, contributions and behaviors are recognized. Option to join one of our Business Resource Groups and Inclusion Councils.
• Innovation-Driven: Work on projects that matter-from sustainable materials to digital transformation.
• Community Impact: Be part of a company that does what's right. We use sustainable business practices while balancing the needs of our customers and communities.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com.

This position is not available for immigration sponsorship.

We build the future with people like you. Begin your career with Michelin today!