Account Based Marketing Manager 3

The Account Based Marketing Manager 3 is responsible for designing executing and optimizing multi-channel marketing strategies that drive engagement pipeline and revenue from high-value target accounts. This role partners closely with sales customer success product marketing and demand generation teams to deliver personalized account-centric programs aligned to business objectives.

Understand and analyze the account portfolio, including how to prioritize and group accounts according to opportunity, buyer need, persona, industry, buying cycle stage and propensity to buy
• Analyze offer creation and determine the optimal tactic mix for named accounts
• Collaborate with functions in sales and marketing to define and establish workflows, including campaign personalization and execution, and lead hand-offs
• Assist with identifying insight into named accounts from internal and external sources to drive relevance and timely execution
• Develop and execute programs on behalf of sales, and assist in training on how to execute specific program elements on their own
• Assist content teams with campaign customization according to analysis of buyer need
• Work with digital team to conduct account based testing of messaging to improve response and conversion rates
• Partner with marketing operations to establish, forecast and report against key success metrics
• Assist with budget allocatoin
• Mentor, coach, train and provide feedback to other team members; may provide feedback to leadership on technical abilities of team
• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland's Information Systems Security Policy

• Bachelor's degree or equivalent experience
• Experience in high tech, business to business sales and marketing
• Microsoft Windows and Office proficient
• Strong oral and written communication skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
• Strong organizational, multi-tasking, and time management skills
• Strong collaboration skills, applied successfully within team as well as with other areas
• Strong facilitation and project management skills
• Strong interpersonal skills; able to maintain solid rapport with team members as well as maintain professionalism with those outside of department
• Strong critical thinking and problem solving skills
• Strong ability to use original thinking to translate goals into the implementation of new ideas and design solutions
• Self-motivated with the ability to manage projects to completion with some oversight
• Able to thrive in a fast-paced, deadline driven environment
• Strong attention to detail
• Demonstrated ability to influence, motivate and mobilize team members and business partners
• Strong ability to handle sensitive information with discretion and tact
• Strong ability to establish rapport and gain the trust of others; effective at gaining consensus
• Strong ability to work independently and in a team environment
• Strong business and technology acument
• Strong customer service orientation
• Passionate, competitive and intellectually curious
• Drivent to learn and stay current professionally
• Sharp, fast learner with technology curiousity and aptitude
• Up to 20% travel time required

Based on individual states' employment laws, the following details are to comply with the relevant salary posting requirements: base salary range of $100,000-$125,000 and eligible for benefits

What you can expect next

• Hyland Recruiters thoroughly review every application and will contact you within 1 to 2 weeks regarding next steps. Be sure to add Hyland to your contacts list and check your spam folder so you never miss a message from us!
• Any follow up questions? Email your Recruiter directly at Careers@Hyland.com.

Benefits

401(k) Retirement Savings. Flexible Schedule. Paid Time Off. Medical, Dental, Vision. Volunteer Paid Time Off. Wellness Reimbursement. Paid Parental Leave. Sabbatical Program.

Find out more by going to https://www.hyland.com/en/resources/articles/why-work-at-hyland .

Welcome to #HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, gender identity, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.