Social Media and Digital Content Strategist, Cockrell School of Engineering

The University of Texas at Austin
retirement plan
United States, Texas, Austin
101 East 27th Street (Show on map)
Aug 08, 2025
Job Posting Title: Social Media and Digital Content Strategist, Cockrell School of Engineering ---- Hiring Department: Cockrell School of Engineering ---- Position Open To: All Applicants ---- Weekly Scheduled Hours: 40 ---- FLSA Status: Exempt ---- Earliest Start Date: Immediately ---- Position Duration: Expected to Continue ---- Location: UT MAIN CAMPUS ---- Job Details: General Notes As a top-10 engineering school with the No. 1 program in Texas, theCockrell School of Engineeringat The University of Texas at Austin has been a global leader in technology innovation and engineering education for over a century. With 11 undergraduate and 13 graduate programs, over 20 research centers and a faculty community that boasts one of the highest number of National Academy of Engineering members among U.S. universities, Texas Engineering has launched some of the nation's most accomplished leaders and pioneered world-changing solutions in virtually every industry, from space exploration to energy to health care. Situated in the heart of Austin - named "America's Coolest City" by Expedia and "The Best Place to Live in the U.S." by U.S. News and World Report - the Cockrell School embodies the city's innovative spirit. Major companies with Austin campuses, such as Dell, National Instruments, Apple, IBM, Samsung, Google and many others, continue to recruit Cockrell School students at a remarkable rate, launching thousands of successful careers and developing Texas Engineers into industry leaders. Position Purpose The Social Media and Digital Content Strategist position is responsible for creating and adapting content to elevate the Cockrell School of Engineering's reputation and engage priority audiences across channels, primarily on social media and also web and email. In close partnership with the digital marketing coordinator, the strategist will develop campaigns that are engaging, audience-centered, and grounded in performance insights. This position requires fluency and strategic use of the following platforms, in priority order: LinkedIn Instagram YouTube X Facebook BlueSky Responsibilities Lead promotion of Cockrell School brand through social media to raise awareness nationally and globally. Propose, execute and refine organic and paid social media campaigns. Establish and maintain collaborative relationships across UT and with external brands. Create compelling digital content campaigns using social media as a core driver while ensuring alignment across all digital channels. Tailor content, frequency and tone for all audiences and platforms. Be the bridge between story creation and content distribution. Partner with the editorial manager to ensure stories are appealing to target audiences. Create short-form videos, reels, graphics and social copy that balance engineering and entertainment in approachable, fun ways. Work with the multimedia producer and brand manager on photo, video, and design projects. Partner with the digital marketing coordinator for email and web distribution and to set a data-based multichannel strategy. Execute leadership communications via social media, supporting the Dean's social media presence and planning content. Advise the Dean and other leadership clients on engagement strategies. Recruit and manage student workers to assist in content creation and moderation. Track, analyze and share content performance with the team to shape future storytelling efforts. Ensure social, web and email insights guide campaign strategies. Assist with the planning, development and promotion of team projects, including Cockrell School magazines and research content. Performs other related duties as assigned. Required Qualifications Bachelor's Degree Fours (4) years of professional experience in digital content strategy, social media, or digital communications Proficiency in capturing and editing short-form video and digital media for social and web Experience using social media analytics tools (e.g., Sprout Social) and interpreting data to inform content strategy Outgoing, collaborative, proactive mindset and strong communication skills Demonstrated ability to develop content that resonates with tech-savvy audiences Excitement about being on both sides of the camera as needed Interest in engineering and storytelling that elevates research and impact Preferred Qualifications Experience working in a complex organization such as a university, nonprofit, or mission-driven institution Familiarity with web and email marketing best practices and coordination Understanding of brand strategy and content planning in an academic or professional environment Salary Range $60,000 + depending on qualifications Working Conditions May work around standard office environment Repetitive use of keyboard at a workstation Work Shift Standard work schedule is Monday - Friday, 8:00 a.m. - 5:00 p.m. Periodic work outside of normal business hours, to include evenings and weekends, may be required on a periodic basis. Required Materials Resume/CV Letter of interest 3 work references with their contact information; at least one reference should be from a supervisor Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume in the first step of the online job application process. Then, any additional Required Materials will be uploaded in the My Experience section; you can multi-select the additional files or click the Upload button for each file. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes. Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find Jobs. Before you apply though, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile. This information will be pulled in to your application. The application is one page and you will need to click the Upload button multiple times in order to attach your Resume, References and any additional Required Materials noted above. ---- Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval. ---- Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. ---- Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position. ---- Equal Opportunity Employer: The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. ---- Pay Transparency: The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. ---- Employment Eligibility Verification: If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university. ---- E-Verify: The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following: E-Verify Poster (English and Spanish) [PDF] Right to Work Poster (English) [PDF] Right to Work Poster (Spanish) [PDF] ---- Compliance: Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.