Senior Manager, Consumer Insights & Business Analytics

The Senior Manager, Consumer Insights & Business Analytics leads a team responsible for translating complex data into actionable insights, driving data-informed decision-making across the organization. This role requires a blend of analytical expertise, consumer understanding and strong communication and storytelling skills. Also experience with implementing AI-driven capabilities to enhance consumer data understanding. The successful candidate will be a strategic partner to a business unit leader providing thought leadership about the consumer and market dynamics.

Key Accountabilities:

• Team Leadership: Manage and mentor a high-performing analytics team (internal & external resources), fostering collaboration and innovation.
• Consumer & Market Insights: Proactively monitor the consumer, category, and competitive landscape using syndicated data (NielsenIQ/Circana, Numerator, Luminate, Profitero, etc.) and other relevant sources to identify trends and opportunities.
• Business Performance & Reporting: Develop and deliver clear, actionable insights from complex data for all stakeholders, clearly identifying drivers of performance to business partners and senior leadership.
• Strategic Analytics & Project Leadership: Lead strategic analytics projects to support key business priorities (growth drivers, competitive landscape, marketing optimization, opportunity assessments, etc).
• Data-Driven Storytelling & Influence: Translate consumer data and insights into compelling narratives to drive action and influence decision-making across the organization.
• Cross-Functional Collaboration: Partner with cross-functional teams (Finance, Marketing, Sales, Data & Technology etc.) to provide analytics expertise, support capability building, and lead training.
• Data Strategy & Vendor Management: Develop and manage relationships with key data vendors, ensuring efficient and effective data resource utilization.
• Technology & AI Integration: Act as a business product owner, partnering with Data & Technology teams to define requirements, prioritize development, and deliver new business analytics capabilities. Lead the integration of new technologies and AI to enhance analytics.
• Forecasting & Planning: Contribute to accurate business forecasts, collaborating with central teams to ensure alignment with business plans.

Required Qualifications:

• Bachelor's degree in a relevant field (Marketing, Statistics, Data Analytics, etc.).
• 10+ years of experience in business-facing insights and analytics roles, with proven success translating data into actionable insights using syndicated data sources.
• Proven team leadership and mentorship skills.
• Excellent communication, presentation, and storytelling skills.
• Strong analytical and problem-solving skills.
• Experience in fast-paced environments, managing multiple projects.
• Experience navigating complex organizations.
• Experience collaborating with Data & Technology teams.

Preferred Qualifications:

• MBA or Master's degree.
• 10+ years of experience in CPG insights & analytics.
• Experience managing globally dispersed teams.
• Experience at a syndicated data vendor.
• Experience as a business product owner.
• Experience applying AI and machine learning to insights & business analytics.

ADDITIONAL CONSIDERATIONS

• This role will be based out of our World Headquarters in Minneapolis, MN. Relocation assistance will be provided.
• International relocation OR International remote working arrangements (outside of the US) will not be considered
  
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.