Marketing Strategy Manager

JOB SUMMARY

The Marketing Strategy Manager will support marketing performance initiatives that drive a simplified, intuitive, and personalized journey for Stellantis customers across tiers and channels. This individual will lead the strategy, execution, and optimization of tierless connected funnel initiatives. The ideal candidate will be customer-centric, innovative and be an advocate for best-in-class customer experiences across the Stellantis enterprise. This role will report to the Director of Marketing Strategy.

KEY RESPONSIBILITIES

Strategy

• Develop holistic marketing strategies to ensure connectivity across tiers, channels, and audiences
• Execute personalized connected funnel strategies that improve customer engagement, increase quality conversions, and contribute to sales and market share goals
• Translate strategies into executable and measurable tactics that achieve marketing performance goals
• Connect strategic objectives, KPI performance, and actionable recommendations into clear and concise storytelling for executive level audiences

Data & Analytics

• Connect first, second, and third-party data and insights to maximize marketing effectiveness and efficiency
• Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies
• Develop measurement strategies and KPI frameworks to track and optimize performance

Technology

• Leverage the latest industry trends and cutting-edge technology to create a seamless shopping experience across key customer journey touchpoints

Collaboration

• Collaborate with internal stakeholders, agency partners, and external vendors to develop new use cases, determine business requirements, and launch personalization programs
• Partner with channel leads to identify key opportunities to reach customers through connected omni-channel touchpoints

QUALIFICATIONS

• Bachelor's degree in Business Administration, Marketing, or a related field
• 10+ years of experience in marketing, with a focus on strategy and analytics
• Proven track record of developing and executing successful marketing strategies
• Strong analytical skills, with the ability to interpret complex data and make data-driven decisions.
• Experience in automotive industry and basic dealer operations
• Understanding of the relationship between tier 1 and tier 3
• Familiarity with key marketing channels such as media, CRM, website, etc.
• Experience leading and inspiring cross-functional teams
• Exceptional communication and interpersonal skills
• Excellent data storytelling and executive level presentation skills
• Ability to turn ideas into scalable solutions
• Ability to thrive in a fast-paced, dynamic environment